Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

MaccaPR

JULY 8, 2024

40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform. Ultimately, though, it’s important to keep an eye on your own analytics. There are 60 million companies on LinkedIn. and 12 p.m.,

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Contently - Strategy

JUNE 27, 2024

To get those insights, you need to make use of the best marketing analytics tool for your goals. A user interface you can actually use Here’s probably the most important quality a content analytics tool should have: You can actually use it. That means you need a tool with a solid audience analytics component.

Analytics 52

Analytics Tools Marketing SEO 52

Brand24

JULY 30, 2018

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Analytics 120

Analytics Social Media Tools Media 120

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

Analytics 154

Analytics Google Radio Web 154

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. 1) It’s hard to stand up a social channel and keep it going month after month. Oh, you may not read headlines about this.

Social Media 153

Social Media Marketing Media Energy 153

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.

Social Media 200

Social Media Measurement Marketing Media 200

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

Customer Service 280

Customer Service Social Media Marketing Media 280

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Branding Brand Marketing 177

Awario

JULY 31, 2022

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

Analytics 129

Analytics Facebook Tools Social Media 129

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. More emphasis on visual content: In the coming year, we expect to see an even greater emphasis on visual content in social media marketing.

Social Media 62

Social Media Marketing Media Instagram 62

5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

Big Data 78

Big Data Analytics Data Analysis 78

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Brand24

OCTOBER 15, 2021

As a marketer, you know how much social media analytics is important for your daily job. In this article we will focus on what you can learn from social data and which tools you should use for your next strategy. The post What You Can Learn From Social Media Data for Marketing first appeared on Brand24 Blog.

Social Media 78

Social Media Data Marketing Media 78

Cision

MAY 12, 2015

That goes doubly for social media. The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Is the content you’re sharing relevant?

Analytics 120

Analytics Social Media Web Media 120

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

NOVEMBER 8, 2024

However, success in the competitive SaaS landscape requires a well-crafted SaaS digital marketing agency. Effective SaaS marketing requires a comprehensive approach that combines content marketing, SEO, PPC advertising, email marketing, social media marketing, product demos, customer success, and data-driven analysis.

Case Study 78

Case Study Marketing SEO eBook 78

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

NOVEMBER 17, 2021

With this agreement, Critical Mention is now the only all-in-one earned media platform with Podchaser’s dataset and a podcast capture network built internally. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. .

Analytics 126

Analytics Radio Television Measurement 126

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

NOVEMBER 20, 2024

In today’s competitive mobile app market, visibility in the App Store is paramount for success. App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency.

Marketing 78

Marketing Engineering Advertising Advertising 78

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

Social Media 238

Social Media Measurement Analytics Media 238

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Senior Marketing Manager, Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Media Analysis 62

Brand24

JULY 6, 2020

Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. IT World : Is Analytics Adding Business Value? References are even spilling into the mainstream media.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. Understanding PR and Digital Marketing Public relations is a strategic communication discipline that builds and maintains positive stakeholder relationships.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

5W PR

SEPTEMBER 10, 2024

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales.

Marketing 78

Marketing Engineering Advertising Advertising 78

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia.

Tools 121

Tools Marketing Creativity Analysis 121

5W PR

OCTOBER 17, 2024

To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales. Understanding the Holiday Toy Market Before diving into marketing tactics, it’s essential to understand the unique dynamics of the holiday toy market.

Strategy 78

Strategy Mobile Marketing Retail 78