Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. I discovered.

Communications 383

Communications Tools Google Resources 383

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. According to a 2023 Cision report, 65% of journalists prefer receiving pitches tailored specifically to their beat and audience.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy.

Analytics 143

Analytics Google Data Technology 143

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. She will answer questions about PR measurement.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Remote PR Jobs

SEPTEMBER 25, 2023

Here are the metrics that every PR pro should measure. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

JULY 18, 2017

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. This article first appeared on MKTGinsight. .

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

OCTOBER 18, 2024

Use social media analytics to track engagement and optimize strategy. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

OCTOBER 22, 2024

Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. Reporting and analytics. Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. This intel will boost your brand analytics process. Are you looking to: Increase brand awareness? Enhance brand equity? Track brand performance?

Analysis 104

Analysis Brand Branding How To 104

Cision

MAY 26, 2017

We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. How does analytics drive PR strategy? However, with the evolution of PR, we’ve been able to incorporate more measurable tactics. To put it plainly, analytics produce tangible, measurable results.

Analytics 227

Analytics Measurement Pitching Travel 227

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. It’s clear that the lack of technology, data, and measurement has prevented earned media from living up to its full potential.

Communications 185

Communications How To Media Measurement 185

Cision

NOVEMBER 28, 2017

With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Analytics are becoming even more important.

Trends 104

Trends Reddit Pitching Data 104

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Pay Attention to Publish Dates.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Social Media Tools Trends 170

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times.

Examples 104

Examples How To Product Launch Print 104

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. And as we’re talking about digital communications, analytics will be almost essential. With all PR measurement remember…. Gain access and learn more.

How To 180

How To SEO eBook Measurement 180

Prowly

FEBRUARY 13, 2025

Leverage insights from surveys, social buzz, and analytics to craft bold strategies that amplify recognition and fuel growth. MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards.

Software 104

Software Reputation Examples How To 104

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. Predictive Analytics and Campaign Optimization Modern AI systems don’t just report on past performance – they predict future trends and outcomes.

Publicity 78

Publicity System Crisis Management Analysis 78

Landis PR

NOVEMBER 4, 2024

The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps. Each episode provides inspiration for crafting more engaging press releases, pitches and content.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Advertising Advertising Agency 182

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. And I'm not just talking about a glorified spreadsheet - you need something that helps you maintain those relationships and knows who covers what.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

SEPTEMBER 13, 2017

You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Conclude by Measuring Your Initial Success  . Once you’ve relaunched your corporate image, you can evaluate the success of your rebrand by tracking: Web Analytics: Did traffic spike during the brand launch?

Corporate 270

Corporate Brand Branding Guidelines 270

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Analytics surface what news and consumer stories are performing the best.

Reddit 160

Reddit Media Analytics Trends 160