Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

Analytics 143

Analytics Google Data Technology 143

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

5W PR

OCTOBER 18, 2024

Use social media analytics to track engagement and optimize strategy. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JULY 18, 2017

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. If you’re seeing consistently better results when your company is mentioned along with a certain topic, focus more of your pitching efforts there. PR is not just impressions. .

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Best practices for using specific content distribution channels.

Measurement 356

Measurement SEO Web Social Media 356

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can keep track of these impressions using analytics tools or analytic features provided.

Measurement 104

Measurement Tools Branding Brand 104

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

5W PR

OCTOBER 22, 2024

Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Presspage

MARCH 25, 2025

Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.

Media Relations 78

Media Relations Writing How To Pitching 78

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Branding 223

Branding Brand Pitching Conference 223

5W PR

FEBRUARY 9, 2025

Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant. Journalists receive hundreds of pitches weekly.

Strategy 78

Strategy Case Study Pitching Measurement 78

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. Reporting and analytics. Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work.

Tools 207

Tools Analytics Google Measurement 207

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Remote PR Jobs

SEPTEMBER 25, 2023

Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Placement rate Placement rate measures pitch quality.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Bianchi Biz Blog

JANUARY 9, 2025

Rather than focusing your media pitches on your specific product or service, or even on the breaking news of the day, try approaching things in the context of how your product/service addresses the overall trends or customer pain points. Keep up on breaking news as well as the bigger picture, analytical coverage.

Trends 84

Trends Analytics Reputation Pitching 84

PRSay

NOVEMBER 25, 2024

Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Analytics are becoming even more important.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. The abuse of this term in business meetings, pitches, and press releases has turned it into nothing more than a cliche. Yet there must be a better way to communicate what a company is doing with data and analytics. Unique, disruptive, innovative.

Big Data 296

Big Data Technology Data Energy 296

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Ultimately smart PR strategists get to know their clients so well that they can size up a media opportunity, pitch it with aplomb and seamlessly work to make it happen.

Publicity 256

Publicity Branding Brand Storytelling 256

Onclusive

JANUARY 5, 2021

We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions. In fact, the study respondents shared specific benefits that their company realized on a larger level due to the robust PR analytics provided by Onclusive: Lisen C.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

DECEMBER 11, 2024

Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. In addition to social media monitoring, it also comes with traffic insights and audience analytics from Semrush. What themes or niche audiences are they neglecting?

Print 104

Print Analysis SEO Tools 104

Sword and the Script

SEPTEMBER 24, 2024

If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. In this case, I’d interview the customers and write up a contributed article to pitch. At a minimum, the team should be silent listeners on calls across sales, customer success and customer support.

B2B 141

B2B Case Study Study Conference 141

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. (click image for higher resolution). TechCrunch 85%.

Study 179

Study Communications Survey Pitching 179

Prowly

FEBRUARY 13, 2025

Leverage insights from surveys, social buzz, and analytics to craft bold strategies that amplify recognition and fuel growth. Moreover, you can effectively pitch user stories and monitor online mentions via robust media monitoring and social listening tools. Brand awareness is more than numbersits about making an impact.

Software 104

Software Reputation Examples How To 104

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. We have now moved to PR Analytics Engineers , a new innovative practice that has morphed out of our use of data.

Big Data 250

Big Data Data Education Internal 250

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Pay Attention to Publish Dates.

How To 0

How To Content Marketing Conference Analytics 0