Prowly

JANUARY 14, 2025

Read on to see more about Prowlys advanced email analytics. First we've added TikTok and YouTube , then partnered with industry leaders, LexisNexis and TVEyes, for print and broadcast monitoring. Example of a strategic dashboard Tracking email analytics We improved the precision of inbox data and engagement tracking.

Pitching 104

Pitching Data Analytics Writing 104

Sword and the Script

DECEMBER 31, 2024

Below are the most-read posts in 2024, according to the analytics. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. Read more: Farewell, Burrelles [PR Tech Sum 56] Number 3.

B2B 151

B2B Marketing Leadership Study 151

Prowly

JANUARY 29, 2025

With a platform like this, you can analyze brand sentiment and monitor media ( print & broadcast as well). Brandwatch, Prowly Meltwater) to analyze your brand mentions vs competitors across the internet as well as broadcast and print media. Use Google Analytics to track direct and organic traffic. How to do it? How to do it?

Measurement 104

Measurement Branding Brand Analytics 104

Cision

NOVEMBER 14, 2017

While all these points are valid, narrow down your list to the top measurement points to zero in on the analytics you will value the most. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. What Monitoring Sources Are You Collecting?

Measurement 166

Measurement Strategy Media Analytics 166

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. With so much of the world being digital, it's only natural to forget about print, TV and radio.

Branding 104

Branding Brand How To Measurement 104

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Web analytics owners can be a good place to get valuable data about your target audience. Product Preference. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Waxing UnLyrical

FEBRUARY 22, 2011

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? ‘Ink’ is printed in edited media – well considered.&#.

Analytics 88

Analytics Publicity Print Measurement 88

5W PR

APRIL 13, 2025

Regular analysis allows for optimization of storytelling approaches.

Storytelling 78

Storytelling Case Study Measurement Education 78

Prowly

FEBRUARY 20, 2025

Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics. Services include press release distribution, media database access, media monitoring, and analytics. They offer various packages to cater to different distribution needs and budgets.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy.

Measurement 222

Measurement System Data Analysis 222

Prowly

DECEMBER 6, 2024

X (Twitter) Access X Analytics to see impressions for each tweet, though reach isn't directly available. Source: [link] LinkedIn Visit LinkedIn Page Analytics for impressions and unique viewer data. Under Posts or Stories , youll find reach and impression metrics. Here's the official Instagram Guide to understanding your insights.

Media 104

Media Measurement SEO Instagram 104

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. PRO TIP: Prowly offers in-depth email analytics to track journalists engagement with each part of your pitch, including the attachments.

Pitching 104

Pitching How To Media B2B 104

Cision

JULY 11, 2017

Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JULY 10, 2023

However, with analytics tools, PR teams can now more easily estimate how many people are seeing their messages, how often they are shared, and how they are perceived. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Business Plus – Monthly print and online business news outlet. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 83

Radio Sports Marketing Local 83

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Once you’ve relaunched your corporate image, you can evaluate the success of your rebrand by tracking: Web Analytics: Did traffic spike during the brand launch? Social media profiles and content. business cards. contract templates. one sheets. How long did visitors stay on the site?

Corporate 270

Corporate Branding Brand Guidelines 270

Cision

AUGUST 9, 2017

This analytics toolkit revolutionized paid and owned media, making it possible to implement and measure data-driven strategies with clinical precision. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels.

Communications 185

Communications How To Media Measurement 185

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. And I'm not just talking about a glorified spreadsheet - you need something that helps you maintain those relationships and knows who covers what. Trust me, sending your crisis response to the wrong journalist is the last thing you need in damage control.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

FEBRUARY 13, 2025

Leverage insights from surveys, social buzz, and analytics to craft bold strategies that amplify recognition and fuel growth. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Brand awareness is more than numbersits about making an impact.

Software 104

Software Reputation Examples How To 104

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Unique analytics. I like looking at analytics and how things compare when it’s presented in a format like a table or a graph,” she says. “I If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

Prowly

FEBRUARY 20, 2025

Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To International 104

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. While newsrooms are going digital, print media is still a major target for PR pitches and for journalists,” said Muck Rack Co-founder and CEO Greg Galant in an announcement. PR tech mentions. Content picks.

Software 182

Software Tools Print Technology 182

Cision

NOVEMBER 28, 2017

With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future. for every $1 spent on earned media coverage.

Small Business 245

Small Business Media SMB Pitching 245

Cision

MARCH 24, 2017

How do analytics drive PR strategy? We live in a world of instant gratification — with digital media teaching us to expect everything, right now — and so we have to counsel clients to understand that success doesn’t mean pushing a button and getting a result; that getting to their goal may take more than a news cycle or two.

Enterprise 227

Enterprise Agency Radio Fashion 227

Onclusive

MARCH 23, 2021

To do this, you’ll want to use the data and analytics included in your report to identify the effectiveness of the stories that have been told by your company, client, or competitors, the publications and media types that were (and were not) successful, the messaging that did (and did not) resonate, and more.

Analysis 195

Analysis Report Measurement Data 195

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Learn how to use data and analytics to discover what your customers or clients want to know. But you can still use the DA to guide your content strategy. Think about the possibility of content partnerships with some of these online news publishers.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results.

Radio 78

Radio Print Sports Media 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

With the continued combining of staffs (People and Entertainment Weekly ) demise of print editions ( Self Magazine is the latest casualty) and other media downturns, look to expand your self-publishing opportunities. Buffer is known for its simplicity and analytics and many believe Hootsuite’s auto-scheduling is still the best.

Social Media 120

Social Media Media Comparison Guidelines 120

The Resolution Blog

JUNE 7, 2019

Google’s Role in Measuring Awareness First things first: I hope you’re close to your analytics team. Because, through Google Analytics, you can drill down into certain dates to see whether there has been an increase in traffic to your website. Let me explain. But how Can PR Claim the Traffic? Let’s take the latest New Balance campaign.

Measurement 120

Measurement Analytics Google Trends 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Smart interview prep is designed to create greater fluency in delivering two or three top messages, and practice interviews, though they may feel awkward, typically benefit the entire team.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

APRIL 11, 2025

Brandwatch: Powerful social listening platform with advanced analytics and reporting. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking. Mention: Tracks mentions across the web and social media, offering sentiment analysis.

Reputation 104

Reputation Publicity How To Marketing 104