Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Remote PR Jobs

OCTOBER 29, 2024

Maybe you helped pull together a campaign that needed ideas from design, copywriting, and analytics teams. Highlight any experience you have with crisis communication , problem-solving, reputation management, or handling sensitive issues.

Publicity 221

Publicity How To Examples Crisis Management 221

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Not many Cal-Tech grads enter the PR business, but Patrick Liang co-founded Onclusive nine years ago.

Analytics 347

Analytics Engineering System Software 347

Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Fine feathers make fine birds, so take care of your brand reputation. There is no better brand reputation indicators than loyal customers, so monitor the state of it.

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. If the crisis is your responsibility, be accountable for it and apologize—being honest is key to building your brand reputation. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Prowly

JANUARY 14, 2025

Read on to see more about Prowlys advanced email analytics. Example of a strategic dashboard Tracking email analytics We improved the precision of inbox data and engagement tracking. TRY PROWLY FOR FREE Better senders reputation Using the Prowly inbox, you dont have to worry about sender reputation technicalities.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Data Analytics: Converting Information into Action Modern security programs generate massive amounts of data.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Building a Strong Brand Foundation Trust, credibility, and a positive reputation form the bedrock of a successful hospitality brand.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

APRIL 3, 2025

When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78

Ethics Leadership Crisis Training 78

Agility PR Solutions

SEPTEMBER 16, 2024

That’s why PR professionals find themselves grappling with the crucial role of managing their brand’s reputation, visibility, and impact. This is where PR analytics come into play—a crucial component in the toolkit of modern communicators. The stakes are high, and the competition is fierce.

Analytics 101

Analytics Tools Reputation Communications 101

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Brand Branding Analytics 105

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services.

Trends 88

Trends Healthcare Reputation Financial 88

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Practicing diligent social listening is a key part of managing a brand’s reputation. Reputation Management. There were some serious PR blunders in 2020.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 13, 2025

A strong reputation can be a game-changer. Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. Trust is the foundation of lasting customer relationships.

Measurement 104

Measurement Tools Brand Branding 104

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Remote PR Jobs

SEPTEMBER 27, 2024

Monitoring and Analytics Monitoring the performance of your press release is essential to understand its impact and reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. The best part?

Examples 104

Examples How To Product Launch Print 104

Onclusive

JUNE 9, 2021

Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. What media and influencer activity has been generated by your PR campaign?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. Predictive analytics have given us the ability to foresee the trajectory of news stories.

Analytics 88

Analytics Media Crisis Insurance 88

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Bianchi Biz Blog

JANUARY 9, 2025

Build an Integrated PESO (Paid, Earned, Shared and Owned) Campaign: Combining the credibility generated by media coverage with the frequency, control and broader reach of paid, shared and owned media will help you establish trust and authority that can drive your brands reputation and ultimately boost sales.

Trends 84

Trends Analytics Reputation Pitching 84

Prowly

JANUARY 31, 2025

Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. This intel will boost your brand analytics process. Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues.

Analysis 104

Analysis Brand Branding How To 104

Cision

JUNE 30, 2017

It is the key driver to public perception and reputation for companies large and small — yet earned media is struggling in the ability to strategically execute at scale and measure all the above. But ironically, it is simply not getting its just due when it comes to measuring its impact. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Ishmael's Corner

MAY 13, 2018

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Option 2: X (Twitter) analytics There's a bit more data provided by the platform in their dashboards about Twitter mentions.

Twitter 104

Twitter Software Tools Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. A running of your weekly or monthly analytics report will include likes, conversions, and profile views to determine the top-performing posts for boosting. A/B testing.

Social Media 344

Social Media Media B2B Leadership 344