Onclusive

JUNE 9, 2021

Set your messaging, write the story. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. PR CRM Email outreach Newsrooms Basic analytics Who is it best for?

Comparison 104

Comparison Software Tools Analytics 104

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Deirdre Breakenridge

JULY 9, 2018

If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. Pick an organization you are interested in, even if your teacher does not tell you to.

Social Media 150

Social Media Media Case Study Analytics 150

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 131

Social Media Branding Brand Media 131

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 211

Writing Communications Marketing B2B 211

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Apply year-round.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. See what content on your site people are visiting most through analytics. Despite this, the social media giant is the default social network for brands to be on, regardless of whether it makes sense.

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

FEBRUARY 22, 2017

Share it on social media. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Pro tip: Tag the media outlet or writer (or both!) Maintain a relationship with the reporter.

Media 245

Media How To Report Social Media 245

5W PR

MARCH 7, 2025

AI-Powered Social Media Analytics and Optimization Social media marketing in the fitness space has been transformed by AI’s ability to process and act on vast amounts of engagement data. Their AI-optimized posting strategy led to a 28% increase in organic social media engagement in 2023.

Marketing 78

Marketing System Data Analytics 78

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. March: Revisit Your Best Content. This is great fodder for future content. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Below are the most-read posts in 2024, according to the analytics. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.

B2B 151

B2B Marketing Leadership Study 151

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

How To 265

How To Media Software Agriculture 265

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. Leverage insights from surveys, social buzz, and analytics to craft bold strategies that amplify recognition and fuel growth. And it is a fragile side of its overall image.

Software 104

Software Reputation Examples How To 104

5W PR

JANUARY 26, 2025

Real-Time Media Intelligence Through AI Media monitoring has evolved from manual tracking to sophisticated AI systems that scan millions of online conversations instantly. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Crisis Management Analysis 78

Cision

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Is there an emotional response it invites on social media? Or, do you have a conflicting point-of-view worth writing about? Be emotive. Be original. Is the sentiment positive?

Storytelling 0

Storytelling Data Communications Technology 0

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. You can see the discussion on Twitter via #BWChat.

Reddit 160

Reddit Media Analytics Trends 160

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

The Proactive Report

MARCH 14, 2017

Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Learn to use Google Analytics and the analytics available on social media platforms. Establish the overall goal of the organization or business. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

PRSay

NOVEMBER 9, 2022

27, some users are seeking alternative social media platforms. 6, according to analytics firm Sensor Tower. Users write posts (called “toots”), which others can like, reply to or re-post. Users can write posts that promote a company or product. As a result, Mastodon , a lesser-known rival, has received a big boost.

Communications 165

Communications Twitter Mobile Software 165

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. This can help you examine media coverage, social media patterns, and audience sentiment in real time. Analytics are becoming even more important. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Branding Brand Guidelines 270

NewsWhip

NOVEMBER 3, 2022

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

Reddit 158

Reddit Viral Analytics Social Media 158