5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

Storytelling 78

Storytelling Branding Brand How To 78

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Instagram prioritizes visual storytelling through both feed posts and Stories.

Social Media 109

Social Media Branding Brand Crisis Management 109

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

NewsWhip

NOVEMBER 20, 2024

During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client.

Data 78

Data Storytelling Policies Employee 78

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

Ishmael's Corner

JUNE 25, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 118

Storytelling Data Communications Publicity 118

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Larger in-house teams and agencies that need advanced data analytics and insights into their audience. PR CRM Email outreach Newsrooms Basic analytics Who is it best for? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

The Proactive Report

APRIL 2, 2018

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. Storytelling. Get your name on the list.

Analytics 100

Analytics Google Analysis Storytelling 100

5W PR

OCTOBER 18, 2024

Use storytelling techniques to make content more memorable. Use social media analytics to track engagement and optimize strategy. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 95

Trends Branding Brand Publicity 95

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Further, George Lucas seemingly draws on real historical events in his storytelling. Google offers free courses on analytics and AI. Why is that true in PR and comms? We’ve got to do better than this.

Google 157

Google Course Survey YouTube 157

Cision

JUNE 30, 2017

A platform to control the entire storytelling journey, from identification of influencers to data-driven targeting to campaign and content management, as well as distribution in the right channels to the right audiences, real-time monitoring, analytics and insights.

Communications 0

Communications Publicity Media Measurement 0

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets.

Branding 370

Branding Brand Media Measurement 370

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Tools and methods include: Media monitoring services Social media analytics Sales tracking Partnership feedback surveys Working with Media Media relations remain central to STEM toy PR efforts.

Strategy 78

Strategy Education Video Storytelling 78

Onclusive

JANUARY 16, 2019

In his keynote, “Performance Storytelling,” Norton Lifelock CMO Ty Shay explains: “The modern CMO needs to evolve the marketing function from a cost center to a profit center, thereby showing the direct correlation of marketing to business results, including growth and profit. Performance Storytelling integrates both analytics and creativity.

Conference 225

Conference Storytelling Data Measurement 225

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Landis PR

NOVEMBER 4, 2024

Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps.

Storytelling 52

Storytelling Analytics Leadership Trends 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. “Through platforms like Discord, we’re already seeing the beginnings of more meaningful dialogue” between PR and editorial, Patrice says.

Trends 333

Trends Industry Government Data 333

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? How important is multimedia storytelling (video, design and photography)? Where does coding and predictive analytics fit in? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 165

Publicity Storytelling Instagram Pitching 165

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

The campaign is going well – positive press and analytics that prove people are responding. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Marketers are also expanding their influencer networks to amplify creative content and add an extra dimension to brand storytelling.

Publicity 256

Publicity Branding Brand Storytelling 256

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. Looking towards the new year, it’s time to capitalize on recent growth to drive a strong start.

Trends 88

Trends Healthcare Reputation Financial 88

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 145

Data How To Storytelling Analytics 145

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 101

Creativity Storytelling LinkedIn Conference 101