The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Any technology requires a certain level of support. Customer support can be a game-changer.

Technology 195

Technology Comparison How To Software 195

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

Analytics 154

Analytics Google Radio Web 154

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 203

Technology Customer Service Software How To 203

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. PR professionals must continually adapt their approach, using data analytics to refine their strategies and AI tools to improve efficiency. This data helps PR teams refine their strategies and demonstrate ROI to stakeholders.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Technology 173

Technology Publicity Software Pitching 173

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

NOVEMBER 14, 2024

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.

Consumer 105

Consumer Trends Analytics Technology 105

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Example of video recognition technology. on the Talkwalker listening & analytics platform. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Business Wire

MARCH 7, 2024

How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 297

Measurement Blogging Analytics Tools 297

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Data Analytics: Converting Information into Action Modern security programs generate massive amounts of data. Predictive analytics help anticipate future threats.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Vanity metrics like press mentions are no longer the focus.

Technology 127

Technology Trends Company Storytelling 127

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Larger in-house teams and agencies that need advanced data analytics and insights into their audience. PR CRM Email outreach Newsrooms Basic analytics Who is it best for? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. – There are two sides to this lack of trust in a data management process and data analytics solution. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Cision

JUNE 30, 2017

But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. With millions of influencers in dozens of channels publishing impactful content in real time, PR and comms professionals need a comprehensive cloud-based technology platform.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Quantitative and analytical with exceptional ROI-tracking skills. Skills/Attributes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

JANUARY 22, 2020

Sentiment scores are delivered in real-time through Onclusive’s media monitoring and analytics platform. “This new innovation represents the next evolution of AI-driven communications technology and our corporate commitment to advancing the state-of-the-art in media monitoring. Why is sentiment analysis important for PR teams?

Analysis 376

Analysis Measurement Engineering Analytics 376

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns.

Social Media 109

Social Media Brand Branding Crisis Management 109

Critical Mention

NOVEMBER 17, 2021

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. The post Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics appeared first on Critical Mention: Best Media Monitoring and Database Service.

Analytics 126

Analytics Radio Television Measurement 126

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Agility PR Solutions

OCTOBER 4, 2023

Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more.

Analytics 117

Analytics Measurement Data Technology 117

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 130

Technology Customer Service Software How To 130

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

FEBRUARY 1, 2025

Platform Selection and Management Choosing the right technology platform supports program success. Business Impact Metrics Lead generation Website traffic Conversion rates Cost per lead Revenue influence Companies tracking these metrics report 65% better sales performance when sales teams engage in social selling through advocacy programs.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Reporting and analytics. Google Analytics.

Tools 207

Tools Analytics Google Measurement 207

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370