Agility PR Solutions

OCTOBER 4, 2023

Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more.

Analytics 117

Analytics Measurement Data Technology 117

5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

Big Data 78

Big Data Analytics Data Analysis 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive. And we’re just getting started. –Dan Beltramo, CEO, Onclusive.

Analytics 284

Analytics Content Marketing Corporate Company 284

NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. The demand for real-time insights grew and the technology adapted to meet this demand. However, as the media landscape continued to evolve, so did our needs.

Analytics 88

Analytics Media Crisis Insurance 88

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 130

Technology Customer Service Software How To 130

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Technology 166

Technology Publicity Software Pitching 166

Business Wire

MARCH 7, 2024

How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 292

Measurement Blogging Analytics Tools 292

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”.

Technology 125

Technology Television Analytics Radio 125

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

Analytics 141

Analytics Google Creativity Publicity 141

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 92

Technology Meeting Media Analytics 92

Critical Mention

NOVEMBER 17, 2021

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. The post Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics appeared first on Critical Mention: Best Media Monitoring and Database Service.

Analytics 126

Analytics Radio Television Measurement 126

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Again, without violating any non-disclosure agreements, look at the big picture in the world of marketing technology.

Analytics 143

Analytics Google Data Technology 143

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Shift Communications

DECEMBER 5, 2014

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu.

Analytics 163

Analytics Twitter How To Social Media 163

Agility PR Solutions

NOVEMBER 14, 2024

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.

Consumer 94

Consumer Trends Analytics Technology 94

Agility PR Solutions

JANUARY 30, 2019

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. Unified analytics firm Databricks […]. The post What does the future hold for AI, Big Data and analytics? appeared first on Agility PR Solutions.

Big Data 101

Big Data Analytics Data Enterprise 101

Agility PR Solutions

SEPTEMBER 16, 2020

With AI and other technologies saturating workplaces and business processes, many employees—including those in communications—have fears in the backs of their minds that their jobs may one day (and not too far off) become largely automated, invalidating their contributions and pushing them out of the workplace.

Employee 86

Employee Technology Analytics Data 86

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 120

Technology Publicity Software Print 120

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. These insights are gathered using the tech industry news filter in NewsWhip Analytics. . The top technology publishers of the last year. Top technology content.

Technology 97

Technology Analysis Privacy Facebook 97

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Shift Communications

AUGUST 28, 2017

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Shift Communications

NOVEMBER 17, 2017

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Chosen Well.

Analytics 92

Analytics Software Data System 92

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Cision

MAY 19, 2015

The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders. How can companies use technology to add more value to their customer’s lives? TA: How can businesses appropriately amplify once they understand their people?

Analytics 120

Analytics Media Relations Media Software 120

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 85

Technology Automotive Mobile Conference 85

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Vice President, Marketing Technology. What caused those events? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Agility PR Solutions

FEBRUARY 11, 2024

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure.

Analytics 184

Analytics Course Technology Communications 184

Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. Sign 4: You Log into 5 Different Social Sites to Get Analytics. You do the same to look at analytics to see how your efforts are doing. Sign 1: You Have No Idea What People Are Saying About Your Brand.

Technology 120

Technology Marketing Analytics Social Media 120

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. A third circumstance in which predictive analytics often fail is with confounding variables.

Analytics 87

Analytics Engineering Data Reddit 87

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. These insights are gathered using the tech industry news filter in NewsWhip Analytics. . The top technology publishers of the last year. Top technology content.

Technology 78

Technology Analysis Privacy Facebook 78

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

PRSay

APRIL 11, 2018

Here are three communications narratives that will likely persist throughout the season: Managing with analytics. When Gabe Kapler won the job as manager of Philadelphia Phillies this offseason, he pledged to use analytics to guide his lineup-creation process and in-game decisions. New clubhouse cultures. He’s a friend and peer.

Analytics 90

Analytics Communications Trends Sports 90