Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Quantitative and analytical with exceptional ROI-tracking skills. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. You want journalists and bloggers to write about your brand, but you’re overwhelmed with finding the right ones. Sign 4: You Log into 5 Different Social Sites to Get Analytics. So you do nothing.

Technology 120

Technology Marketing Analytics Social Media 120

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

JANUARY 26, 2025

The technology goes deeper than surface-level tracking. Content Creation and Personalization AI writing tools can now assist in drafting press releases, social media posts, and other PR materials. The technology also excels at content personalization. The technology also optimizes campaign performance in real-time.

Publicity 78

Publicity System Crisis Management Analysis 78

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Even small- and medium-sized manufacturers can reap significant returns from IIoT/data analytics projects. Concrete results.

Technology 93

Technology Meeting Media Analytics 93

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Therefore owned analytics become a great asset in PR.

Analytics 170

Analytics Measurement Data Technology 170

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 166

Conference Technology Mobile Analytics 166

5W PR

MARCH 7, 2025

AI-Powered Social Media Analytics and Optimization Social media marketing in the fitness space has been transformed by AI’s ability to process and act on vast amounts of engagement data. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. E – Evaluate : Once your strategy is in place, it’s time to dig into the analytical reports and compare the results to your original goals and objectives. R – Re-evaluate : Thought you were done? Think again.

Measurement 272

Measurement Strategy Software Analytics 272

PRSay

APRIL 11, 2018

Here are three communications narratives that will likely persist throughout the season: Managing with analytics. When Gabe Kapler won the job as manager of Philadelphia Phillies this offseason, he pledged to use analytics to guide his lineup-creation process and in-game decisions. New clubhouse cultures. He’s a friend and peer.

Analytics 90

Analytics Communications Trends Sports 90

Shift Communications

DECEMBER 9, 2014

For that, we’ll turn to our stalwart, Google Analytics. As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. Vice President, Marketing Technology. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Cision

JANUARY 3, 2018

Executives who approve budgets may be less inclined to do so if marketing teams can’t justify the increased spend on things like content marketing and earned media outreach with concrete numbers and analytics. So what’s the solution? Know that there are tools that solve the content and earned media measurement challenge.

Measurement 225

Measurement Tools eBook Content Marketing 225

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. What does that mean for the hot technologies in marketing right now? A year ago, we reported on our own survey findings showing the ways in which content technology investments mirror our functions’ biggest challenges.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.

Analytics 82

Analytics Report Technology Pitching 82

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session.

Software 156

Software Pitching System Analytics 156

Sword and the Script

OCTOBER 15, 2024

According to an executive who responded in an email: “[The] survey was conducted of mid-level and senior analytics professionals working in the US who have experience in the category with the tools listed.” The authors write that the team evaluated five different aspects to decide which tools to include in the report.

Report 142

Report Marketing Analysis Tools 142

Cision

JULY 27, 2017

Don’t just write this feedback down — actually do something about it. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. Ask about trends they see in the marketplace, and how brand doing at keeping up.

Brand 231

Brand Branding Employee Data 231

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. I’d imagine it most. click image for higher resolution) .

Creativity 82

Creativity Technology Marketing Web 82

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 161

Company Tools Technology Software 161

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Communications 110

Communications Storytelling Analytics Web 110

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 180

Study Communications Survey Pitching 180

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If you take a look at your website’s analytics, how many of your visitors come to your site from a mobile device (be it a smartphone, tablet – whatever)?

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

NewsWhip

NOVEMBER 3, 2022

Unique analytics. I like looking at analytics and how things compare when it’s presented in a format like a table or a graph,” she says. “I Silva uses NewsWhip in several ways, but for starters, she looks at the analytics to see how her title’s own stories are doing. “If NewsWhip is really helpful for that.”. Charting success.

Reddit 158

Reddit Viral Analytics Social Media 158

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Upskilling is a major concern for both workers and employers. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Or thereabouts. But what’s older is still news.

International 148

International Internal Tools Software 148

Stern + Associates

JUNE 20, 2024

Celebrating one of our greatest academic minds, “ The Essential Howard Gardner on Education ,” collects some of Gardner’s most insightful research and writings on lifelong learning.

Technology 127

Technology Policies Groups Analysis 127