Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Digital media creates a lot of new and additional work for traditional journalists to perform, allowing for a lot less analytical time than in the past.

Journalism 309

Journalism Study Social Media Resources 309

Sword and the Script

DECEMBER 9, 2014

While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Dark Social: Antimatter to Viral Fixation. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page.

Viral 119

Viral Marketing Web Case Study 119

NewsWhip

MARCH 2, 2020

The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories. If you’d like to monitor the top websites on Facebook yourself, check out NewsWhip Analytics here. . million and 5.7

Facebook 166

Facebook Viral Analysis Web 166

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. Option 2: X (Twitter) analytics There's a bit more data provided by the platform in their dashboards about Twitter mentions.

Twitter 104

Twitter Software Tools Social Media 104

Cision

JUNE 29, 2017

The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Scott’s message was to dig deeper into your analytics and find out the truth so that you can go and tell that story. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success. And I'm not just talking about a glorified spreadsheet - you need something that helps you maintain those relationships and knows who covers what.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

Business Wire

MARCH 20, 2018

Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools. While some reporters and creators use tools to monitor trends and story performance, other publications use in-house teams for these analytics. Buzzfeed looks at analytics and finds what is trending on the site.

Reddit 160

Reddit Media Analytics Trends 160

Shift Communications

APRIL 13, 2015

Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Remember this!

Analytics 60

Analytics Google How To System 60

PRSay

MARCH 11, 2019

Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral? Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. They also mentioned a recently released Chrome extension that they say predicts content virality. I have long held a fascination for Newswhip. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. If not, dive into the topic for insightful analytics ASAP. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Look to social media analytics for insight on what efforts may need a little TLC or should be retired from your strategy forever.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

The Proactive Report

DECEMBER 26, 2022

With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Facebook Reels.

Video 162

Video Film Facebook Social Media 162

5W PR

OCTOBER 26, 2020

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. If a business has recently gone viral on social media , this is a sign that it needs to be scaled up and as quickly as possible. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Not only will this give you a leg up around competitive intel, but you can also leverage comparative analytics to evaluate more granular data like company mindshare and audience demographics.

How To 149

How To Social Media B2C Television 149

5W PR

SEPTEMBER 19, 2023

Personalized communication and data analytics Digital PR enables personalized communication like never before. Through data analytics, brands can also track the effectiveness of their PR efforts in real time, allowing them to refine strategies for better results. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. They’re meant to be a tool for business communication, not fine art or viral spectacles. This is post 5 of our 5-part #CreativePR blog series.

Measurement 100

Measurement Data Creativity Viral 100

Prohibition

AUGUST 4, 2023

Ignoring Analytics and Performance common social media mistakes, most marketing campaigns, facebook page In the realm of social media and more specifically, social media marketing campaigns, ignorance of performance metrics is a recipe for disaster. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

OCTOBER 4, 2019

In June, an article claiming people were refusing to use self-checkout at the store because they didn’t want to kill jobs went viral. The number of articles covering automation has risen in recent years, (17k articles in all of 2018, 21k to date in 2019) but apart from one viral article, engagement stays in below 100k for the top ten.

Technology 84

Technology Viral Web Analytics 84

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s aiming for podcasts to become a fifth of its output as a hedge against artist royalties.

Viral 68

Viral Journalism Analytics Case Study 68

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Metaphorically invested I took a lot of heat personally and professionally for defending the company. Measurement templates.

Reddit 183

Reddit Software B2B Technology 183

Communications Conversations

APRIL 20, 2018

You’re also certified in Google Analytics–do you think that’s a worthwhile endeavor for most folks working in digital marketing? As I said earlier, I am a data-geek, and Google Analytics is something I, as well as, the broader Collegis team uses on a daily basis. Why or why not?

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 23) Analytics and emotions unite. Today, the pendulum has swung too far in the analytical direction.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

NewsWhip

JUNE 2, 2020

The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. Our clients look to us to be aware of and vet data and analytics providers. Spike makes staying up to date on how the media is talking about our client incredibly simple.

Case Study 78

Case Study Study Viral Data 78

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 137

Tools Publicity SEO Measurement 137

NewsWhip

DECEMBER 4, 2019

We recently sat down with Matt Groch, SVP & Partner, Global Analytics and Innovation Lead at TRUE Global Intelligence, to discuss his team’s work, and how he uses NewsWhip to help deliver their insights. TRUE Scape is intended to bring forth data analytics that can help clients ‘see around corners’ on these issues.

Case Study 78

Case Study Analytics Data Reputation 78

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . Every successful modern creative campaign is powered by insight and data.

Creativity 78

Creativity Data Trends Analytics 78

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Utilising social media listening tools and content analytics provides invaluable insights. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

NOVEMBER 22, 2023

Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

PRSay

MARCH 7, 2024

This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

NewsWhip

MAY 1, 2024

Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. Across dozens of countries, fact-checkers detected and stopped viral disinformation before it impacted wider populations. This was crucial in minimizing the spread of false guidance.

Viral 78

Viral Analysis Crisis Data 78