ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Content Quality: Power Of Voice. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Content Quality: Power Of Voice. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

SEPTEMBER 16, 2021

For example, one feature article in a target publication is worth much more than ten articles with passing brand mentions in non-relevant publications. The answer? Use percentage change basis instead of absolute numbers to showcase your success.

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Showcasing media on your profile is a great way to represent your expertise. Zone in on your audience . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 3, 2020

Simply counting the number of articles that mention your competition can be highly misleading. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience. The most effective such articles set out a single take or point of view and back it up with statistics, experience, or other evidence.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 23, 2020

A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. Not only that, but a bylined article, in contrast to an editorial piece, typically allows a brand to take control over its own message.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. Find a home”.

Journalism 344

Journalism International Internal Pitching 344

Onclusive

MARCH 24, 2022

These questions can be answered by Onclusive’s Reader Engagement score, which incorporates the reader’s time on page, average attention, scroll depth and unique visitors, both for individual articles and in aggregate over time. Onclusive’s Brand Impact measurement can show you this with real-time survey results from your target audience.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

AUGUST 16, 2020

In This Webinar You’ll Learn: How to incorporate qualitative metrics into media measurement & reporting What metrics are most helpful for proving the business value of communications Why to consider article relevance and publication reputation in your measurement Examples of successful communications measurement to the C-Suite.

Media 370

Media Measurement Reputation Examples 370

Onclusive

MAY 4, 2020

How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes. The analogy to communications is in the way that certain themes, stories and soundbites rise and fall in media popularity.

Crisis 464

Crisis Publicity Exercises Financial 464

Business Wire

APRIL 1, 2020

In this article, we'll examine the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis-related messages to ensure a receptive audience and productive approach.

Media Relations 345

Media Relations Blogging Media Crisis 345

Onclusive

DECEMBER 6, 2021

The key is our proprietary newscrawler, which has stored over 5 billion articles to date and continues to capture over 6 million pieces of earned, owned, and newswire content every day – more content than any other source.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . PR Daily News Feed. AdExchanger. Digiday 5 Things to Know. NRF Smartbrief. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”.

Marketing 370

Marketing Newspapers Government Financial 370

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Cision

JUNE 24, 2021

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas.

Writing 283

Writing Blogging Media 283

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? What other content might you have that can provide objective information and advice to those who need it the most?

Strategy 418

Strategy Survey Automotive Data 418

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

APRIL 21, 2021

Who is reading this potential article, would it be interesting to them? Gauge the journalists’ attention by asking what else they’re working on and how you can incorporate your company into that article. What can PR pros do to convince reporters to cover their story when they claim they are too busy? Why is this newsworthy or timely?

Report 361

Report How To Pitching Banking 361

Flack's Revenge

APRIL 16, 2020

The NY Times seemed to confirm this POV in their article: The News is Making People Anxious. This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing. You’ll Never Believe what they’re Reading Instead. Zooming to the Top. Designing at Home.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 9, 2021

Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. Knowing exactly which messages garnered not only the most media attention, but also the most amplification and interaction, is a key input into your story development.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ReimaginePR

NOVEMBER 1, 2020

While you’re here, why not check out our other how to use Zoom articles, including one on Zoom Interview Tips and another on Using Zoom Meetings to Host Panel Discussions. The post How to Work Zoom appeared first on ReimaginePr.com.

How To 317

How To Video Interviews Meeting 317

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article?

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

JUNE 17, 2021

Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights.

Groups 370

Groups Data Measurement System 370

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Why not screenshot a few quotes in the article and share them? This is a no-brainer. PR folks love to brag. Use Instagram to show off that win!

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Cons: Short lifespan. Sponsored content is dependent on budget, naturally, so its impact is finite. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

JANUARY 31, 2020

The data revealed that the timing of a PR news release can affect the number of syndicates, social media engagement, and earned media article count. Generally speaking, the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.

Social Media 322

Social Media Study Mobile Report 322

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

OCTOBER 18, 2019

The best days and times to publish your press release to maximize social engagement and follow on articles. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of press releases. Best practices for optimizing your press release performance by including multi-media.

Report 56

Report Analysis Social Media Data 56