Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. First, we believe our proprietary model delivers the most accurate interpretation of the tone, feeling, and sentiment of the article.

Analysis 376

Analysis Measurement Engineering Analytics 376

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Content Quality: Power Of Voice. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Content Quality: Power Of Voice. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

SEPTEMBER 16, 2021

For example, one feature article in a target publication is worth much more than ten articles with passing brand mentions in non-relevant publications. The answer? Use percentage change basis instead of absolute numbers to showcase your success.

Strategy 397

Strategy Measurement Data Analysis 397

PRSay

JANUARY 16, 2025

The article and subsequent coverage provided examples of a publicist waging a largely undetectable smear campaign in the digital era because the publicist wrote Baldoni wants to feel like she can be buried.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Showcasing media on your profile is a great way to represent your expertise. Zone in on your audience . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 3, 2020

Simply counting the number of articles that mention your competition can be highly misleading. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Energy 397

Remote PR Jobs

OCTOBER 21, 2024

In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. Are you looking to transition your career into Public Relations or Communications, and not sure where to start?

Writing 243

Writing Publicity How To Examples 243

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors.

Analytics 347

Analytics Engineering System Software 347

Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview?

Interviews 226

Interviews Communications Tools Examples 226

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience. The most effective such articles set out a single take or point of view and back it up with statistics, experience, or other evidence.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

FEBRUARY 6, 2025

Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. William Zinsser was wrong. After that, comes the hard part: cutting it to three.

Writing 166

Writing Storytelling Groups Training 166

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. Find a home”.

Journalism 344

Journalism International Internal Pitching 344

Onclusive

MARCH 24, 2022

These questions can be answered by Onclusive’s Reader Engagement score, which incorporates the reader’s time on page, average attention, scroll depth and unique visitors, both for individual articles and in aggregate over time. Onclusive’s Brand Impact measurement can show you this with real-time survey results from your target audience.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

AUGUST 16, 2020

In This Webinar You’ll Learn: How to incorporate qualitative metrics into media measurement & reporting What metrics are most helpful for proving the business value of communications Why to consider article relevance and publication reputation in your measurement Examples of successful communications measurement to the C-Suite.

Media 370

Media Measurement Reputation Examples 370

Onclusive

MAY 4, 2020

How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes. The analogy to communications is in the way that certain themes, stories and soundbites rise and fall in media popularity.

Crisis 464

Crisis Publicity Exercises Financial 464

Stern + Associates

JANUARY 17, 2025

Whether youre new to the idea of AI agents or ready to get started collaborating with digital coworkers, read these articles by Sterns roster of tech pioneers, academics and entrepreneurs to get straightforward, practical guidance on how to get ahead using AI that can think and act for itself.

Meeting 110

Meeting Technology Groups Ethics 110

Business Wire

APRIL 1, 2020

In this article, we'll examine the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis-related messages to ensure a receptive audience and productive approach.

Media Relations 350

Media Relations Blogging Media Crisis 350

Onclusive

DECEMBER 6, 2021

The key is our proprietary newscrawler, which has stored over 5 billion articles to date and continues to capture over 6 million pieces of earned, owned, and newswire content every day – more content than any other source.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . PR Daily News Feed. AdExchanger. Digiday 5 Things to Know. NRF Smartbrief. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Remote PR Jobs

OCTOBER 29, 2024

In our last article , we explored the first step of a successful job application: building an entry-level PR resume. The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. Now, let’s dive into the next step.

Publicity 221

Publicity How To Examples Crisis Management 221

Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”.

Marketing 370

Marketing Newspapers Government Financial 370

Notified

NOVEMBER 21, 2024

This week’s Wall Street Journal article on AI's emerging role in earnings prep struck a chord. As someone who has sat in both the CFO and analyst seats and now oversees product innovation at Notified , I found myself nodding along while reading about how investor relations teams are navigating this new technology.

Journalism 279

Journalism Technology Communications 279

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Sword and the Script

OCTOBER 29, 2024

We put a similar program in place for contributed articles, pitches and press releases too. You can see in the themes we developed are focused on external relationship building – which is a comms team’s mandate. This is also the key to scale because there’s a lot of synergy between those five major tasks we tackled every week.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? What other content might you have that can provide objective information and advice to those who need it the most?

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

DECEMBER 3, 2024

The article says lenders believe this is a “first step before an asset sale or collateral transfer.” More specifically, the company says its chatbot, “Dazz” can interpret “complex requests” and “the nuances of your PR needs.” So far, it’s getting early positive mentions. More challenges for Cision “Platinum Equity-backed Cision Ltd.

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

APRIL 21, 2021

Who is reading this potential article, would it be interesting to them? Gauge the journalists’ attention by asking what else they’re working on and how you can incorporate your company into that article. What can PR pros do to convince reporters to cover their story when they claim they are too busy? Why is this newsworthy or timely?

Report 361

Report How To Pitching Banking 361

Flack's Revenge

APRIL 16, 2020

The NY Times seemed to confirm this POV in their article: The News is Making People Anxious. This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing. You’ll Never Believe what they’re Reading Instead. Zooming to the Top. Designing at Home.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 9, 2021

Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. Knowing exactly which messages garnered not only the most media attention, but also the most amplification and interaction, is a key input into your story development.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ReimaginePR

NOVEMBER 1, 2020

While you’re here, why not check out our other how to use Zoom articles, including one on Zoom Interview Tips and another on Using Zoom Meetings to Host Panel Discussions. The post How to Work Zoom appeared first on ReimaginePr.com.

How To 317

How To Video Interviews Meeting 317

Prowly

DECEMBER 10, 2024

and wanted to find ways of doing it effectively, this article is for you. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104

Twitter Software Tools Social Media 104

Agility PR Solutions

NOVEMBER 20, 2024

Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Content marketing grew quickly.

Content Marketing 101

Content Marketing Industry Marketing Education 101

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article?

Publicity 331

Publicity Television Local Pitching 331