article thumbnail

PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

The post PR Tips To Give Your Bylined Article A Point Of View appeared first on Crenshaw Communications. If you can get to where you need to be in as few steps as possible, you’ve made the rest of the week easier. Best of all, you’ve made your client or team feel like they’re getting value from you that they wouldn’t get on their own.

article thumbnail

11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program

Garrett Public Relations

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370
article thumbnail

Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. First, we believe our proprietary model delivers the most accurate interpretation of the tone, feeling, and sentiment of the article.

Analysis 376
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

This article explores how these firms are adapting to the new topography of Online Crisis Management. Whether you're a business owner, marketer, or PR professional, this article offers valuable insights into the changing landscape of crisis management and how to navigate it effectively.

article thumbnail

Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Business Wire

The challenge here is measuring the success of these earned media articles, particularly from press releases. This means more eyeballs and impressions because you shared compelling news that journalists want to share.

Strategy 376
article thumbnail

How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.