Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? The post How to Get Around Paywalls with Licensed Content appeared first on Critical Mention - Media Monitoring.

How To 90

How To Journalism Radio Newspapers 90

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. How to secure media coverage through outreach. What is media coverage? Top tips for businesses. Media relationships.

Print 112

Print Trends Agency Branding 112

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 98

Meeting Media Training Automotive 98

Remote PR Jobs

SEPTEMBER 25, 2023

If you don’t want your pitch to immediately make its way into your contact’s trash bin, learn how to time pitches to make the most impact. Ever read an article and think to yourself, “This would’ve been perfect to mention my client’s brand!” It’s easy to downplay the importance of timing in PR. Maybe, maybe not.

Pitching 130

Pitching Media Print Publicity 130

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 154

Software Tools Print Technology 154

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. The widget displays links at the end of articles under headings such as “You May Also Like." or ‘We Recommend’.

Media 103

Media How To Advertising Advertising 103

ZudePR

MAY 17, 2016

1: Read this data-driven recent article on BuzzSumo. Print it out. A version of this article first appeared as a guest post on MuckRack. The post Who Wants to Know How to Craft a Powerful Headline? What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs.

How To 60

How To Tools Writing Viral 60

Shift Communications

MARCH 1, 2016

You see an interesting Mashable article on Twitter, you click, read, and get out. So, if you own a publication on your team, take a moment on a weekly basis to actually read everything on its site (or go old-school and pick up the print version). Quite often, we get stuck in a rut of reading the same beats and reporters.

How To 60

How To Media Interviews Pitching 60

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

SEPTEMBER 7, 2021

The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. Print circulation drops again. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Estimating PR software pricing. Keep in mind what’s included in terms of features (i.e.

Software 88

Software Print Tools SEO 88

Cision

JUNE 29, 2015

Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. But I’m proud of their work and my role in making sure the articles touched on the same theme without becoming repetitive. I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882.

Meeting 79

Meeting Automotive Media Newspapers 79

Victorious PR

JANUARY 13, 2023

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! You have print, television, radio, AND online. With public relations, you are increasing your reach by the masses. Think about it this way.

Real Estate 52

Real Estate Publicity Television Radio 52

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 190

Communications Journalism Advertising Advertising 190

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? In 2015, the Associated Press announced that a number of its original news articles were written by AI. Algorithms can take behavioural data from thousands of consumers and determine what they are buying, at what time, when and how. Yes please.

Trends 59

Trends How To Retail Google 59

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Display Charts by Time, User Type, Traffic Channel, Source and Referrals.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. Here’s more about how to build a resume as a subject-matter expert. Here are 8 tech PR tools for a B2B thought leadership plan. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

PRSay

MAY 26, 2020

Among the themes that emerged from the meeting were how to bring patients back for emergency treatments, surgeries, elective procedures, screenings, outpatient therapies and office visits. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Making patients feel safe.

Communications 191

Communications Crisis System Healthcare 191

Polaris

MARCH 24, 2015

For example, a 20-minute print interview may result in 1 to 5 of your sentences actually being included in the article. Anticipate any negative questions that may come up and prepare how to answer them. If the reporter is a print journalist, search Google for previous articles she’s written to understand any biases she may have.

Media Training 100

Media Training Training Media Interviews 100

ImPRessions - Crenshaw Communications

JULY 11, 2018

How did we do? Once the article or segment is live, both parties evaluate it for accuracy; it’s not uncommon for there to be small errors in names, titles, or other details. Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences.

Report 136

Report Interviews Pitching Construction 136

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Related articles: . Forbes: How To Communicate With The Media For Better Results: 10 Expert Tips . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper!

Social Media 120

Social Media Facebook Print Twitter 120

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Content Authenticity Statement: 90% of this blog article was written by me, a human. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Now, this isn’t always easy because in the scope of news and how it unfolds. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Burrelles Fresh Ideas

MARCH 5, 2024

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” They also know how to avoid overwhelming (or underwhelming) busy journalists. What you do with the media mention counts as much as getting it in the first place ,” Frank Strong told Michelle on PR Explored.

Media 98

Media Nonprofit Pitching Analytics 98

Konnect Agency

OCTOBER 2, 2019

Here’s how to make this happen: Utilize Social Media. You can share screenshots of the media clips, link the article, and/or highlight quotes. Email and Newsletter If you have a mailing list or e-newsletter, add the article in the next issue! You now have to capitalize on this coverage so you can make the very most of it.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. In this article on the Hustle, a journalist actually breaks it down for you. Read some of their past articles, and reach out to them explaining why your story is right for them. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Reputation Us

APRIL 18, 2017

Basically, will TV/radio work, or should they mostly respond via email to online/print queries? How available or responsive are they? Equip them with messaging and train them on how to authentically segue to that messaging and navigate curve-ball questions. Are they articulate? Media opportunities come and go fast.

Leadership 83

Leadership Print Training Radio 83

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Get in touch with us today to find out how we could support you with your Public Relations. How to pitch to journalists .

Publicity 62

Publicity Branding Brand SEO 62

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151