Prowly
OCTOBER 23, 2024
There’s no room for weak pitches. It really depends on the list and who we're pitching.” To refresh their memory, in the “Personalize” step, Dawn and her team can review notes, contact details, history, and recent articles of each chosen journalist. Journalists’ inboxes are flooded with press releases and story ideas.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. Are you pitching a feature story or a comment? Personalize your pitch.
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Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?
ImPRessions - Crenshaw Communications
MARCH 15, 2023
And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. But to get away from sales pitch territory, put the power back in the reader’s hands.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.
ImPRessions - Crenshaw Communications
APRIL 18, 2022
The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Gone are the days of calling reporters and pitching them over the phone; most prefer a simple email with relevant details. Here are a few ways to successfully pitch and follow up with reporters.
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
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