ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 1) Measure the quality, not just quantity of your competitors’ media placements.

Media 397

Media Pinterest Measurement Energy 397

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 170

Survey Social Media Consumer Media 170

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Remote PR Jobs

MARCH 11, 2025

What is a Media Coverage Report? A media coverage report is a document that tracks and analyzes media mentions across different channels traditional media, online publications, and social media. When Should You Use a Media Coverage Report?

Writing 130

Writing Report How To Analysis 130

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Remote PR Jobs

OCTOBER 29, 2024

In our last article , we explored the first step of a successful job application: building an entry-level PR resume. If you’ve worked with social media, you probably started by putting together a game plan. The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process.

Publicity 253

Publicity How To Examples Crisis Management 253

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Remote PR Jobs

FEBRUARY 25, 2025

These can include increasing brand awareness or securing media coverage. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. To learn more about crisis management and communication explore this article.

Strategy 165

Strategy How To Crisis Management Crisis 165

Garrett Public Relations

AUGUST 16, 2024

It seems as though a fair number of companies are relying on social media to get the word out about their news. Something has struck me as I’ve been talking to prospective clients recently.

Social Media 141

Social Media Media Company Small Business 141

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem. What is fake?

Journalism 309

Journalism Study Social Media Resources 309

Prowly

DECEMBER 10, 2024

and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Tracking Twitter mentions is the foundation of essential social media management for those who work in public relations.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

SEPTEMBER 16, 2021

Even drilling down one extra layer and specifying a target media list that’s important to your brand makes your measurement significantly more meaningful and rich when it comes to demonstrating actionable impact on your business. The answer? Use percentage change basis instead of absolute numbers to showcase your success.

Strategy 397

Strategy Measurement Data Analysis 397

PRSay

JANUARY 16, 2025

The article and subsequent coverage provided examples of a publicist waging a largely undetectable smear campaign in the digital era because the publicist wrote Baldoni wants to feel like she can be buried.

Ethics 143

Ethics Publicity Crisis Film 143

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Content Quality: Power Of Voice. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Content Quality: Power Of Voice. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

How To 370

How To Biotechnology Case Study Leadership 370

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations. We put a similar program in place for contributed articles, pitches and press releases too. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. And that wasn’t my team’s only responsibility.

Marketing 213

Marketing eBook Guidelines B2B 213

Agility PR Solutions

NOVEMBER 20, 2024

Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Content marketing grew quickly.

Content Marketing 105

Content Marketing Industry Marketing Education 105

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Agility PR Solutions

AUGUST 12, 2024

Paid social media marketing is essential for reaching your business goals. By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns.

Social Media 105

Social Media Writing Strategy Marketing 105

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Brands can also use social media channels to share thought leadership insights.

Social Media 322

Social Media Data Report Leadership 322

Sword and the Script

DECEMBER 3, 2024

According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.” The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 174

Software Measurement B2B Training 174

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

Contently - Strategy

OCTOBER 9, 2024

So, when you’re putting together your marketing strategy, don’t sleep on LinkedIn articles. Benefits of LinkedIn articles There are many benefits to using LinkedIn articles as a part of your overall strategy. For one, LinkedIn articles make it super easy for you to engage with your audience. Take, for example, TD Bank.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Onclusive

OCTOBER 18, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of press releases.

Report 56

Report Analysis Social Media Data 56

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story. This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews.

Crisis Management 264

Crisis Management Analytics Radio Interviews 264

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience. This type of contributed content showcases a personal opinion on an important business, social, or cultural matter.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices.

Media Training 397

Media Training Crisis Communications Conference Corporate 397