Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? The B2B Advantages of Working with a Boutique PR Firm. A Creative Press Release for B2B Tech.

Creativity 62

Creativity Infographics B2B Corporate 62

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7% Generally, “B2B product companies outsource marketing at 2X the rate of other sectors.”. of the budget to 11.4%.

Study 137

Study Survey Infographics B2B 137

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 67

Creativity Marketing Analytics Measurement 67

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Give our services a try.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Institutional finance content spans B2B coverage about investment banking and global markets, like this Goldman Sachs report on geopolitical risk. Create social videos and infographics.

Financial 106

Financial Industry Report Insurance 106

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience. Repurpose the content. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. “Not Talk to Us!

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. I never considered this for B2B marketing, but the price point allows for experimentation. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

Cision

OCTOBER 26, 2016

“We need more courage, creativity, and we need to compete more aggressively.” Top sponsored #content trends: infographics are not dead, humor is big in #B2B & employees are the new “native” voice – @bigal123 #PRSAICON. — “ #PR needs more balls.”

Conference 120

Conference Internal International Data 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. There’s a growing body of research suggesting doodling sparks creatively. Top 5 Challenges Facing B2B Marketers in 2016.

Survey 60

Survey Marketing B2B Infographics 60

Prohibition

MAY 14, 2024

The ‘image expansion’ tool that is already available for Meta ads has had an update, now allowing Advantage+ creative to expand static posts in reels, making your content fit each format. From an image creation perspective, Advantage+ can now create image variations based on your own uploaded ad creative.

Advertising 62

Advertising Advertising Social Media B2C 62

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing.

Marketing 79

Marketing Publicity Survey Study 79

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Demand generation content marketing for B2B high tech industry. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Sword and the Script

AUGUST 16, 2016

If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Get to the latest infographic before it’s published – and pitch it to a media outlet first. our services page and contact us to discuss it.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Infographics 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

JANUARY 3, 2019

4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. This particular book, Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind , by 99U ( @99u ), was among our favorite reads in 2018. Are You Tracking Data Daily?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. Note: Image nearby from an infographic included with this contribution. Does your PR team know how to measure?

Analytics 60

Analytics Data Report Measurement 60

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). How often do you create content? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

FEBRUARY 1, 2024

Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site. In the example above, I lean on Google. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Content marketing tip: don''t put round peg in square hole.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Hoffman Agency

DECEMBER 7, 2017

In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. Coincidentally, about two weeks after my presentation, Jason Cao, our general manager of Hoffman China visited the U.S. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Case Study Local 28