ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. B2B platforms. Transparency. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Or consider these comparisons: Graphic design software is not creativity.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 161

Company Tools Technology Software 161

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Critical Mention

FEBRUARY 22, 2019

.” The rise of customer segmentation. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” As an example.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored? Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. . 58% cited that as the primary reason.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. Which Departments Most Influence B2B Purchase Decisions?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN. How could that be?”.

Data 105

Data Enterprise Survey Instagram 105

Sword and the Script

JULY 11, 2017

Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. I do not believe this is what Peter Drucker imagined when he said the role of marketing is to understand the customer so well the product sells itself.

Marketing 75

Marketing Leadership B2B Survey 75

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR).

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. B2B platforms. Transparency. Stories are omnipresent.

Social Media 61

Social Media Trends Media Instagram 61

Prohibition

MARCH 21, 2024

AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses. Furthermore, advance AI tools can identify emerging customer preferences. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Media Analysis 62

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored? Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Corporate 45

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Hunter Hunter is a free lookup tool that allows you to find email addresses associated with a specific domain.

How To 83

How To LinkedIn Tools Google 83

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Here’s how it works: Pre-event. Select a SMART goal. Interested?

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Buzzstream

DECEMBER 11, 2024

That was like the original YouTube for B2B. It’s a fascinating technology. The traditional PR team is doing the sales team and the customer service team are doing. If you have a sales team because you’re B2B, how is it contributing to leads? It led to more press because back then SlideShare was huge.

Reddit 77

Reddit How To LinkedIn Digital PR 77

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. 13) Simplifying personalization and recommendation services.

Social Media 116

Social Media Marketing Media Creativity 116