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The bedtime test of content marketing and PR

Shift Communications

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. If you need an acid test for compelling content, show it to a literate child at bedtime.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience.

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. As for my own prediction, here’s what CMI found fit for print ( click here or image to enlarge ): I’d be interested in your views, so please feel free to sound off in the comments. Rise of marketing ops. “In

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. And generating 190 shares, on average, is very respectable for B2B content of any kind.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Not defining your target audience. Using too many tools.