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From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re planning for a productlaunch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right?
You can also use shorter ‘clips’ to tease longer videos or productlaunches while encouraging people to watch the entire long video content on the company website or YouTube channel. Convert To InfographicsInfographics are an effective way to share information visually.
Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.” ” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Lead with the weather.
Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Use the video option to tease upcoming productlaunches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.
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