ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Use strong language.

Pitching 140

Pitching Infographics B2B Study 140

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

5W PR

OCTOBER 8, 2024

Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level. Developing content that aligns with brand objectives and resonates with target audiences, whether through blog posts, articles, infographics, videos, or other digital forms, is an essential function of PR.

Brand 78

Brand Branding Crisis Management Leadership 78

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. I never considered this for B2B marketing, but the price point allows for experimentation. One way or another, all content marketers need to embrace visual storytelling.

Tools 60

Tools B2B Software Storytelling 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

SEPTEMBER 18, 2024

As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 So, what’s the key to successfully capturing curiosity in commercial audiences? Creativity.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case Studies: B2B buyers require evidence of real-world success.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. An example comes from B2B software, of all places. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. “Content marketing will revolve more around individuals and storytelling components. AI will ‘humanize’ B2B sales and marketing. ” Jered Martin | OnePitch.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Contently - Strategy

AUGUST 8, 2024

Shopify is a great example of a B2B brand breaking down high-level data into a digestible year in review that’s relevant to the goals of its base. For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social.

How To 52

How To Data Trends Software 52

Contently - Strategy

MARCH 5, 2024

Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers.

Financial 52

Financial Content Marketing Examples Banking 52

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. If you have a B2B audience, don''t overlook SlideShare! Stay "on brand." Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

NOVEMBER 29, 2016

It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Studies suggest that especially in B2B, upwards of 70% of content goes unused. By contrast, the classically-trained PR professional knows that markets are conversations.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. The educational aspect also helps brands avoid reporting on conflicts of interest or criticizing their own industries.

Media 109

Media Journalism Content Marketing Education 109