ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.

B2B 67

B2B Report Marketing Survey 67

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? In an interview with PRWeek, the company likened it to a CRM for PR. That’s an undesirable description for a company charting a course a new category. Welcome to the second half of 2020! Give our services a try. The concept of CRM for PR isn’t new.

Technology 129

Technology Publicity Software Print 129

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. And even in "formal" B2B industries, having an online presence on social media is a must. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Branding 104

Branding Brand How To Measurement 104

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. going rate for an article that doesn’t require a ton of research or interviews starts at about $400. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Web 111

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.).

Communications 98

Communications Comparison Exercises Interviews 98

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 3) Surgically weave it into blog posts.

Media 121

Media B2B Groups Conference 121

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. The Center for Business and Industrial Marketing works with companies to solve complex issues in B2B marketing and sales, by taking a rigorous, evidence-based approach. This is best-addressed top down.

Technology 108

Technology System Data Leadership 108

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 91

Meeting Transportation Media Journalism 91

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Pre-Internet, that was because print ad space was so costly. Webinars became a big thing.

Marketing 67

Marketing B2B Print Technology 67

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story. NOTE: ©PESO is a copyright of Arment Dietrich, Inc. dba Spin Sucks.

Automotive 91

Automotive Engineering Mobile SEO 91

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. Are you pitching a print publication? TV could require your subject to be ready for an interview the same day. It’s like at a restaurant,” Kurschner said. “If

Pitching 82

Pitching Print Journalism Local 82

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. 5) Why public relations is so important for B2B businesses?

B2B 52

B2B Communications Media Newspapers 52

Critical Mention

AUGUST 5, 2018

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Steve Farnsworth. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We are always looking for good people to interview about.

Industry 90

Industry Marketing Enterprise Mobile 90

Sword and the Script

OCTOBER 18, 2016

Everything looked interesting, but not too interesting, my client used to say in some interviews. Sometimes that also wound up in print, but it was frothy that earned the interview. The Advantages of Working with a Boutique PR Firm in B2B. Survey: 5 Top Ways Reporters Find Sources and Stories.

Financial 60

Financial Pitching Banking Print 60

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 85

How To Pitching Local Interviews 85

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Of Mr. Drucker he says: “His consideration of information technology in light of the history of the printing trade leads to surprising conclusions.

Advertising 60

Advertising Advertising Print Interviews 60

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 3 Recommendations for B2B Marketing Budgets. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 72

Marketing Survey Study B2B 72

Sword and the Script

MAY 24, 2016

He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Sales and marketing alignment are often cited as pivotal in B2B circles – what tips do you have for aligning these two functions? Tell us a little bit about Sandler and your presence in the greater Atlanta area.

System 0

System Training Infographics Print 0

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. PR agencies are constantly consuming the media, that includes print, digital, online, broadcast, social – the list goes on!

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. – SEO.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. Need experienced B2B PR help?

Study 60

Study Publicity Survey Engineering 60

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 45

Storytelling Data B2C B2B 45

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015.

Meeting 59

Meeting Automotive Transportation Media 59

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Digital Printing Company. Two meetings will take place: a background interview to assess social media marketing goals and a presentation with results and recommendations to take the recommendations to the next level.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Digital Printing Company. Two meetings will take place: a background interview to assess social media marketing goals and a presentation with results and recommendations to take the recommendations to the next level.

LinkedIn 52

LinkedIn Engineering SEO Training 52