Onclusive

MAY 12, 2022

We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. T his piece written for a 3D printing company , does just that. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Bianchi Biz Blog

NOVEMBER 7, 2024

Don’t say (or show) anything you don’t want to see in print. Author: Leslie Dagg Leslie is an account supervisor at Bianchi PR with 24 years of B2B PR experience representing clients across multiple industries. If you can, offer some information (percentages instead of actual figures, etc.)

Interviews 89

Interviews Media Print Report 89

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Or a correction be issued if it is in print. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. A page within the printed report document triggered the experience for investors.”.

Case Study 114

Case Study B2B Study Marketing 114

Reputation Us

AUGUST 5, 2014

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Survey 104

Survey B2B Marketing Trade Shows 104

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat something that a lot of B2B brands struggle to do.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Don’t count out influencers for B2B PR. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Shift Communications

OCTOBER 20, 2014

Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

MARCH 4, 2021

B2B companies in particular stand to gain from the right PR campaign, because B2B PR often involves vertical and trade press, which is easier to penetrate than mass media. In particular, broadcast outlets follow print media. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal.

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 183

Survey Marketing B2B Study 183

Prohibition

FEBRUARY 11, 2021

We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How has COVID-19 changed B2B marketing? How should I plan my 2021 B2B marketing strategy? Flexibility is vital to 2021 B2B marketing strategies and approaches need to be centred on clients.

B2B 62

B2B Strategy Marketing How To 62

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 90

B2B Social Media Company Marketing 90

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. He’s an impressive guy. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

B2B 74

B2B Content Marketing Trends Marketing 74

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” >>> Need an extra pair of hands?

Reddit 183

Reddit Software B2B Technology 183

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Also print out a hard copy for those people. So, print a handout. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? Make it available to key personnel.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. How to Generate Media Referenceable B2B Customers with a Blog. The pace of news is faster. The shelf-life of articles is shorter.

Interviews 62

Interviews B2B Media Report 62

ImPRessions - Crenshaw Communications

JULY 10, 2023

Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. Martech is not marketing.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

JULY 28, 2020

If you work in a B2B company, the cost is likely more than $100 per email. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). If you do some quick math on the back of a napkin – that represents little more than $4 per email.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Shift Communications

DECEMBER 9, 2015

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY. Sean Shortell.

B2B 60

B2B Energy Print Government 60

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? That’s an undesirable description for a company charting a course a new category. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 128

Technology Publicity Software Print 128

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend. Empowered customers are on the move. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience.

Interviews 136

Interviews Pitching Infographics Print 136