Bianchi Biz Blog

NOVEMBER 7, 2024

Don’t say (or show) anything you don’t want to see in print. Author: Leslie Dagg Leslie is an account supervisor at Bianchi PR with 24 years of B2B PR experience representing clients across multiple industries. If you can, offer some information (percentages instead of actual figures, etc.)

Interviews 89

Interviews Media Print Report 89

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. This piece on emerging technologies written for a supply chain trade is a great example. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Survey 105

Survey B2B Marketing Trade Shows 105

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. This is also an important point because marketing technology is only useful if people actually use it.

Case Study 115

Case Study B2B Study Marketing 115

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. B2B companies in particular stand to gain from the right PR campaign, because B2B PR often involves vertical and trade press, which is easier to penetrate than mass media. Media are, too.

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Don’t count out influencers for B2B PR. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services.

B2B 191

B2B Social Media Radio Fashion 191

Shift Communications

OCTOBER 20, 2014

Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Vice President, Marketing Technology. Other great examples of this? Then go back, sharpen your pencil, and try again until you create something that even a kid would like. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat just a bit boring. But this is changing.

B2B 120

B2B B2C Facebook Storytelling 120

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

MAY 12, 2022

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology. Enterprise search is not knowledge management.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.

B2B 67

B2B Report Marketing Survey 67

Shift Communications

APRIL 21, 2015

Moore goes on to talk about how every company is a technology company, with examples ranging from retail to the New York Times. Per Hung LeHong and Jackie Fenn of Gartner in this Forbes piece from September 2014: “Yet, as some of these technologies progress along the Hype Cycle, they will drive enterprises to become digital businesses.

B2B 60

B2B Data Big Data Marketing 60

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Also print out a hard copy for those people. Technology crises like an unresponsive website during an online giving day are not out of the question. So, print a handout. Make it available to key personnel.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that?

How To 149

How To Social Media B2C Television 149

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

JULY 28, 2020

If you work in a B2B company, the cost is likely more than $100 per email. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 124

Software Technology Advertising Advertising 124

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 146

Software Pitching Ethics Technology 146

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Sword and the Script

DECEMBER 16, 2014

In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. 1) With a Silicon Valley background, you’re relatively new to the greater Atlanta and Alpharetta area, what do you find promising about business and technology here? “I

Technology 108

Technology System Data Leadership 108

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. They wanted print coverage and would regularly frame and display significant coverage.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone.

Content Marketing 99

Content Marketing Marketing Print Software 99

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. For example, you see a pair of sneakers with a swoosh logo.

Branding 104

Branding Brand How To Measurement 104

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. NOTE: ©PESO is a copyright of Arment Dietrich, Inc. dba Spin Sucks. Click here for more info on the PESO model.

Automotive 91

Automotive Engineering Mobile SEO 91

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154