ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. A scandal like a privacy breach? The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

5W PR

OCTOBER 22, 2024

Navigating Signal Loss and AI’s Consumer Impact While AI took center stage from a B2B and marketer perspective, there’s still uncertainty from the consumer side. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. Privacy concerns drive open source cloud. The key players here would be smart to stay ahead of security and data privacy issues so they can jump in and make the case when media are covering breaking news around hot-button issues.

Trends 182

Trends Privacy Technology Data 182

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. The benefits extend beyond just control.

Branding 78

Branding Brand Media Journalism 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Specialized agencies have specialized needs. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

PRSay

JULY 10, 2018

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 251

Ethics Data Privacy Policies 251

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Taming the technology beast. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Course 149

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creative PR helps B2B brands be accessible. B2Bs must scramble to find creative ways to gain competitive advantage in crowded markets. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 102

Social Media Privacy Media Employee 102

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. B2B platforms. We can expect that LinkedIn and Twitter are going to keep growing and gaining more influence in the B2B market, so you want to keep these two channels top of mind when developing your strategy.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

SEPTEMBER 21, 2017

Consequently, it’s also creating a PR issue that could have a negative halo effect on all tech companies—especially those involved in B2B security. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

B2B 60

B2B Crisis Communications Leadership Case Study 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. But the storytelling should go beyond the founders and employees.

Branding 149

Branding Brand Storytelling B2B 149

Contently - Strategy

AUGUST 30, 2024

If you’re a B2B brand, try to highlight well-known and trusted brands who use your product or service. Businesses should ensure stories remain genuine and respect customers’ contributions and privacy. Testimonials Testimonials are the fancy cousin of customer reviews.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Taming the technology beast. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Course 120

Sword and the Script

JULY 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It’s worth noting that Apple and Meta have a bitter history over privacy concerns. Sword and the Script Media can help with B2B marketing, PR and social media. click image for higher resolution) >>> Need an extra pair of hands?

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

This works well in our field of B2B tech PR, but it’s a pretty universal principle. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. The easiest way to personalize a pitch is to mention a journalist’s past stories or segments.

Pitching 156

Pitching How To Media Privacy 156

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. In addition, parallel trends related to data privacy and the ongoing retirement of third-party cookies make it clear that businesses need more maturity in customer data and analytics.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

This works well in our field of B2B tech PR, but it’s a pretty universal principle. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. The easiest way to personalize a pitch is to mention a journalist’s past stories or segments.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

Sword and the Script

OCTOBER 3, 2023

These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Hire a B2B marketing and PR consultant who can think strategically and execute effectively. Cision made a similar proclamation in June.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. What trends or challenges will affect your customers? Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . Additional areas suggested by Databox were account-based marketing for B2B companies and link-building.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Reactive is a not always a rush job in B2B PR. Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. But contrary to convention wisdom, some stories may by their nature have the legs to last.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Do you need help with B2B tech marketing and PR? Here are some useful links: about , services and contact.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

AUGUST 6, 2024

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. There are too many privacy and data theft concerns.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. If you enjoyed this post, you might also like: Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation. 73% trust a business that offers “a good value for the price.”.

Branding 112

Branding Brand Survey Customer Service 112

Prohibition

SEPTEMBER 17, 2024

These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Starting this week, ‘teen accounts’ will be introduced across the UK, Canada and Australia.

Social Media 62

Social Media Privacy YouTube Media 62

5W PR

OCTOBER 18, 2018

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. Yet one goal of all communicators – similar to the physician’s creed of “first, do no harm” – should be to avoid making the situation worse. How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Prohibition

SEPTEMBER 29, 2023

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. It’s no doubt a buzzword in the industry and presents significant opportunities for businesses to reach their target audiences more effectively.

Privacy 62

Privacy Comparison B2B Retail 62

Prohibition

OCTOBER 16, 2024

Data Privacy and Rights Management The most important ethical consideration when working with AI is the data management challenges that require careful attention to privacy and rights issues. These include: Client Confidentiality: Protecting any sensitive information used in AI systems. We also offer AI training for PR teams.

Ethics 62

Ethics Creativity Privacy Training 62

Prohibition

MARCH 22, 2023

This is all based around different data protection and privacy laws which change after leaving the EU – changes should come into effect at the end of April. Users can find this feature within Settings & Privacy on the app. Terms of service will be changed across all Meta platforms (Facebook, Instagram and WhatsApp).

Instagram 62

Instagram Social Media Twitter Privacy 62