Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. They read blogs, they surf the web, and they send and receive emails. So your social media efforts can target them in much the same way a B2C targets its customers. Find creative ways to reach both groups of people. But be creative, and don’t tell me social media won’t work for you. Balderdash!

B2B 91

B2B B2C Creativity Social Media 91

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. B2C – Business to consumer. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. B2B – Business to business.

SEO 211

SEO Tools Engineering Google 211

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Don’t slap a stock image on a blog post just because you know you need an image. It must be interesting, different, and creative. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day.

B2C 157

B2C Study Exercises Sports 157

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Brands often have baseline style guides, but style guides aren’t enough.

Data 157

Data Data-Driven PR System Analytics 157

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Canva does an incredible job empowering everyone to be creative. Try it out.

Tools 125

Tools Analytics Software B2C 125

Contently - Strategy

SEPTEMBER 5, 2024

Tips on creating fintech case studies While many B2C brands can breeze through content creation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat. It makes fintech content marketing a meticulous act of balancing compliance and creativity.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

MARCH 24, 2022

However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling. Companies can incorporate a well-crafted story into a variety of promotional channels and platforms, including blogs, social media platforms, video content, podcasts, email, and more. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets.

Pitching 100

Pitching Real Estate Banking How To 100

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. What I have found unique is the combination of their consistent strategy and spontaneous creativity. The post Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. They also need amplification.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Companies use LINE for mainly B2C communications.

Marketing 107

Marketing Newspapers Print Corporate 107

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Great content has the power to do that. This personality has a point.

B2B 143

B2B Trends Video Course 143

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 58

B2C Education B2B Interviews 58

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

JULY 23, 2024

Here we’ll explore how these three cutting-edge AI tools can enhance our creativity and supercharge your PR efforts. Its ability to generate text, produce ideas for a brainstorm and create various types of creative content makes it an invaluable tool for any PR professional.

Pitching 62

Pitching Creativity Analysis B2C 62

Prohibition

APRIL 3, 2024

Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

NOVEMBER 19, 2024

To help its advertisers gain a better understanding, Meta has shared an overview of what each of the Advantage tools do , from budget optimisations to creative enhancements definitely worth a read if you are new to using AI when setting up campaigns.

Advertising 62

Advertising Advertising LinkedIn B2B 62

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). To gain further insights go to the blogs of your competitors and watch out for the newly published content. Blogs and articles.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Prohibition

SEPTEMBER 21, 2023

Creative Another way you can take advantage of Meta’s AI is through its creative options. Check out some other social media advertising blogs: The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

Creative Another way you can take advantage of Meta’s AI is through its creative options. Check out some other social media advertising blogs: The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 62

Advertising Advertising B2C Social Media 62

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Infographics 52

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. Craft Creative Social Posts. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. 88 percent value creativity and craft in content creation.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

OCTOBER 13, 2021

This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. Right now, asterisks in subject lines increase opens by 22% in B2B emails, and 25% in B2C emails. increases open rates 21-22% across B2B and B2C audiences. We’re always testing and changing our approach. Emojis work.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. Right now, asterisks in subject lines increase opens by 22% in B2B emails, and 25% in B2C emails. increases open rates 21-22% across B2B and B2C audiences. We’re always testing and changing our approach. Emojis work.

B2C 52

B2C Comparison B2B Data 52

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. This can then be promoted on digital channels to circulate more mentions of your brand online.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. One publication or blog you read regularly is… (other than Forbes, of course) there way too many to name.

Marketing 81

Marketing Content Marketing Sports B2C 81

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts.

Content Marketing 58

Content Marketing Marketing Branding Brand 58

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Prohibition

JANUARY 21, 2025

For smaller brands, this is a great way to test new creatives and styles which could then help with your paid social strategy down the line. Influencer posting personal blog. 3D Social media blogger. Social media platform, online social communication concept. Influencer, post, story and avatar. Comment Follower.

Community 62

Community Tools Strategy LinkedIn 62

Prohibition

OCTOBER 10, 2023

LinkedIn shares five tips for luxury brand advertisers LinkedIn has shared another five tips for those who are looking to advertise luxury products in its platform, this looks at the positioning of the creative, the sound design of the ad and more – quite interesting and a good read for those who don’t necessarily advertise in that space.

Advertising 62

Advertising Advertising Social Media Twitter 62

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Unsure how? Source: Canva. Do you have a documented content strategy?

Google 90

Google SEO Trends Content Marketing 90

Prohibition

JULY 21, 2023

Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Wireless 62

Wireless Retail B2C Instagram 62