B2C Branding Privacy 
ImPRessions - Crenshaw Communications
JUNE 5, 2019
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation.
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. And despite its name, it is definitely not limited to consumer products.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible. The video series demonstrated the point through entertaining content, as opposed to a routine PSA.
Sword and the Script
MAY 25, 2021
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation.
Prohibition
SEPTEMBER 26, 2024
Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise reach. Enter AI (Artificial Intelligence).
Prohibition
SEPTEMBER 17, 2024
These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Starting this week, ‘teen accounts’ will be introduced across the UK, Canada and Australia.
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