ImPRessions - Crenshaw Communications

MAY 29, 2020

Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . How are brands communicating with consumers during the COVID-19 pandemic? It’s also in the creative. Customers need a break – in price, and mood. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media. You’re only limited by your imagination. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Branding Brand 60

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Interestingly, finserv publications targeting a B2C audience largely ignored news.

Financial 129

Financial Banking How To Marketing 129

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Consumers have access to a wealth of information. It must be interesting, different, and creative. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day.

B2C 157

B2C Study Exercises Sports 157

Prohibition

APRIL 7, 2020

Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Branding Brand 88

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 107

Banking Content Marketing Examples Industry 107

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 108

Financial Industry Report Insurance 108

Prohibition

JULY 22, 2022

With over 60% of UK millennial consumers trusting nano and micro influencer recommendations over a list celebrities and mega influencer endorsements, it’s really important to consider them for your strategy. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns.

Comparison 117

Comparison B2C Advertising Advertising 117

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Journalists and consumers crave videos. Similarly, B2C marketers report similar success. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

The Resolution Blog

OCTOBER 26, 2015

Do you follow a creative process? Their clients are high-tech B2B and B2C companies in the sectors of consumer electronics, software, satellites, cable, cybersecurity, medical, gaming, social media, photography and more. We listen to a client, research, analyze, evolve ideas, and maintain open dialogues with the client.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 58

B2C Education B2B Interviews 58

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign. Balmain announced their ‘New Virtual Army’ recruiting virtual icons Margot, Sudu and Zhi.

Branding 116

Branding Brand Fashion Marketing 116

Prohibition

JANUARY 25, 2023

We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. As well as selling direct to consumers, Sponge also supplies wholesale cakes to cafes, restaurants , attractions and retailers. to handle its PR. Never mind what Susan Jebb says, who doesn’t love cake?!

Retail 62

Retail B2C Creativity B2B 62

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 85

Trends Marketing Real Estate Public Affairs 85

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Companies use LINE for mainly B2C communications. Stay attuned to Japan’s evolving digital landscape, adapting strategies accordingly for sustained relevance.

Marketing 107

Marketing Newspapers Print Corporate 107

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Image via Pixabay , Creative Commons CC0.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Prohibition

SEPTEMBER 26, 2024

Streamlining Relationships: Automating Influencer Management For many brands, managing relationships with multiple influencers can be time-consuming and very admin heavy. However, the most successful strategies will be those that are able to blend AI data processing capabilities with human creativity and intuition.

Branding 62

Branding Brand Marketing Ethics 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Video Content (Still!) Wondering what the key difference is to previous years? Its authenticity!

Social Media 62

Social Media Trends Media Video 62

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

AUGUST 14, 2024

AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to. Emotional Intelligence : AI can’t replicate the understanding of human emotions and social dynamics that experienced PR professionals bring to the table.

Media Relations 62

Media Relations Media Pitching B2C 62