B2C, Consumer and Digital PR - Public Relations Today

Unpacking Siege Media’s New Digital PR Approach w/ Ross Hudgens

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

Digital PR

Digital PR SEO Data Report

5 Ways to Improve Your Content Strategy

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy

Strategy B2C SEO Social Media

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media.

Real Estate

Real Estate Pitching B2C Fashion

Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR

Digital PR SEO Google Travel

How to Integrate Digital PR into Your Wider Marketing Strategy

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR

Digital PR Strategy How To Marketing

What Is Digital PR and How Does It Benefit My Brand?

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR

Digital PR Branding Brand SEO

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR

Digital PR Real Estate Social Media Consumer

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR

Digital PR Real Estate Social Media Consumer

5 Tips for Creating High Quality Content

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Consumers have access to a wealth of information. Get the Digital PR Tips Newsletter. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. What has changed is how you do it.

B2C

B2C Study Exercises Sports

The different types of digital PR campaigns and how they can build online authority

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR

Digital PR Analysis B2C Examples

How to make sure your PR campaign cuts through the noise

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

B2C

B2C How To B2B Product Launch

Four reasons why influencer marketing is starting to grow up

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing

Marketing Advertising Advertising B2C

How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To

How To Analysis Comparison B2C

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership

Leadership SEO Measurement Reputation

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government

Government Measurement Groups Corporate

Public Relations Today

Unpacking Siege Media’s New Digital PR Approach w/ Ross Hudgens

5 Ways to Improve Your Content Strategy

Trending Sources

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Defining Content Relevance in Digital PR w/ James Brockbank

How to Integrate Digital PR into Your Wider Marketing Strategy

What Is Digital PR and How Does It Benefit My Brand?

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

5 Tips for Creating High Quality Content

The different types of digital PR campaigns and how they can build online authority

How to make sure your PR campaign cuts through the noise

Four reasons why influencer marketing is starting to grow up

How To Use Social Listening As Part Of Your PR Campaigns

Unlocking Revenue Potential With The Power Of PR

Event Sustainability — The Triple Bottom Line

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