B2C Consumer Viral 
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C. But Can It Work for B2B? They must be doing something right, because the content has generated more than 25.8 million likes. .
Shift Communications
JANUARY 12, 2018
From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.
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Cision
NOVEMBER 21, 2017
With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.
Cision
DECEMBER 5, 2017
Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Similarly, B2C marketers report similar success. According to Forrester, a one-minute video is worth 1.8 million words. more views. Surveys & Research.
5W PR
JANUARY 25, 2022
When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.
Waxing UnLyrical
JUNE 4, 2014
Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. When consumers become involved in games associated with companies, they become part of the company story. Hello, WUL readers! Remember me?
Prohibition
SEPTEMBER 13, 2022
Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty. They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service.
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