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After working and learning from Ross Hudgens , the founder of contentmarketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of ContentMarketing, recently released a podcast explaining their new “product-led digitalPR” approach.
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. CONTENT STRATEGY AS A COMPETENCY. Get the DigitalPR Tips News letter.
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: ContentMarketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.
DigitalPR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.
Over the past few years, digitalPR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
While B2C brands have been hitting contentmarketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Get the DigitalPR Tips newsletter every Monday. Lead generation.
Staying on top of your game is a must when it comes to contentmarketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.
We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019.
According to research from the ContentMarketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy.
For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media . What is contentmarketing and how can it help your business? The importance of storytelling in PR .
In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands.
At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create insight-driven campaigns that help to achieve a business goals and objectives. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.
Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.
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