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For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Owned Media.
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Trust me.).
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Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
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Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.
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