B2C, Digital PR and Social Media - Public Relations Today

Business Social Media Strategy Success: A Few Tactical Tips

Lauri Pehar Borsh

MARCH 1, 2024

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits.

Social Media

Social Media Strategy Media Digital PR

Our Recent Favourite PR and Social Media Campaigns

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look!

Social Media

Social Media Fashion Media Travel

5 Ways to Improve Your Content Strategy

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Get the Digital PR Tips News letter.

Strategy

Strategy B2C SEO Social Media

CEOs’ on Social Media: Absence Can Hurt a Company Brand

Lauri Pehar Borsh

MAY 13, 2024

In today’s hyper-connected world, social media has become more than just a platform for personal expression. CEOs who engage on social media can powerfully connect with stakeholders, shape brand narratives, and drive growth.

Social Media

Social Media Company Branding Brand

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Do they have marketing collateral?

Real Estate

Real Estate Pitching B2C Fashion

How to Integrate Digital PR into Your Wider Marketing Strategy

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencers can come in many forms including bloggers, social media influencers, or vloggers. Social media marketing. Paid social media.

Digital PR

Digital PR Strategy How To Marketing

5 Tips for Creating High Quality Content

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Get the Digital PR Tips Newsletter. Why are these brands so content focused? Need help with your content?

B2C

B2C Study Exercises Sports

What Is Digital PR and How Does It Benefit My Brand?

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR

Digital PR Branding Brand SEO

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR

Digital PR Real Estate Social Media Consumer

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR

Digital PR Real Estate Social Media Consumer

The different types of digital PR campaigns and how they can build online authority

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR

Digital PR Analysis B2C Examples

PR Account Director Vacancy in Leeds

Prohibition

APRIL 9, 2021

We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019.

B2C

B2C B2B Agency Training

Measurement, Analytics a Hot Skill

The Proactive Report

MARCH 27, 2018

Track, measure, and report on results of PR and social media campaigns. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. The PR Measurement course launches April 4, 2018.

Analytics

Analytics Measurement B2C Construction

Google’s Content Rules

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Your audience finds your content in many ways, but one of the main ones is through search. 888 243 3470.

Google

Google Guidelines Web B2C

How to make sure your PR campaign cuts through the noise

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Establish a holistic approach for your PR campaign. or give us a bell on: 0113 4304 160.

B2C

B2C How To B2B Product Launch

Seven Content Marketing Tools To Support Your Strategy Development

Prohibition

NOVEMBER 7, 2023

Use a mixture of imagery, video/reels, designed assets and user-generated content (UGC) – this is where working with social media experts can really help your brand to stand out. Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. It’s a long game!

Content Marketing

Content Marketing Tools Strategy Marketing

How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Get in touch today to find out how we could help you.

How To

How To Analysis Comparison B2C

How to Find Someone’s Email in 2024

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts.

How To

How To LinkedIn Tools Google

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership

Leadership SEO Measurement Reputation

From Jetpacks to Big Yellow Boots – It’s Campaign Round Up Time

Prohibition

JULY 10, 2023

This was a great tie-in to the first episode and certainly got people talking, with the public flocking to social media to discuss billboard sightings! At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Tourism

Tourism Fashion Social Media B2C

Campaign Round Up: From Coronation Carriages to Iconic Eurovision Outfits

Prohibition

JUNE 2, 2023

At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. The UK press clearly thought so too, as this received some brilliant pieces of national coverage!

Transportation

Transportation B2C Retail Social Media

Putting the ‘relations’ in Public Relations

Prohibition

AUGUST 6, 2024

By fostering a collaborative, ethical and inclusive approach, the PR industry can fully leverage the power of AI while maintaining the human touch that is so vital to effective public relations. Get in touch with us today to find out how we could support you with your Public Relations.

Publicity

Publicity B2C Crisis Management Ethics

Putting the ‘relations’ in Public Relations.

Prohibition

AUGUST 6, 2024

By fostering a collaborative, ethical and inclusive approach, the PR industry can fully leverage the power of AI while maintaining the human touch that is so vital to effective public relations. Get in touch with us today to find out how we could support you with your Public Relations.

Publicity

Publicity B2C Crisis Management Ethics

Four reasons why influencer marketing is starting to grow up

Prohibition

FEBRUARY 25, 2020

Social media influencers are growing rapidly . At Prohibition, we work with a wide variety of brands in B2B and B2C sectors on their influencer marketing , helping get their product/service seen and engaged with by their target audience. This year, the industry is estimated to grow to £7.5

Marketing

Marketing Advertising Advertising B2C

Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. This went down a treat with the media. Ronaldo was keen, Serena not so much.

Video

Video Case Study Sports Creativity

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. For the original blog, please visit here.

Government

Government Measurement Groups Corporate

PR Campaign Round Up – The Good and the Bad from April

Prohibition

MAY 15, 2022

Too bad it was all an April Fool’s stunt… a clever and funny one at that, driving great social media engagement. If you haven’t heard the news that billionaire Elon Musk has recently purchased one of the biggest social media platforms, where have you been?! A good PR day for Elon, but an interesting one for Twitter.

B2C

B2C Twitter Policies Social Media

Public Relations Today

Business Social Media Strategy Success: A Few Tactical Tips

Our Recent Favourite PR and Social Media Campaigns

Trending Sources

5 Ways to Improve Your Content Strategy

CEOs’ on Social Media: Absence Can Hurt a Company Brand

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

How to Integrate Digital PR into Your Wider Marketing Strategy

5 Tips for Creating High Quality Content

What Is Digital PR and How Does It Benefit My Brand?

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The different types of digital PR campaigns and how they can build online authority

PR Account Director Vacancy in Leeds

Measurement, Analytics a Hot Skill

Google’s Content Rules

How to make sure your PR campaign cuts through the noise

Seven Content Marketing Tools To Support Your Strategy Development

How To Use Social Listening As Part Of Your PR Campaigns

How to Find Someone’s Email in 2024

Unlocking Revenue Potential With The Power Of PR

From Jetpacks to Big Yellow Boots – It’s Campaign Round Up Time

Campaign Round Up: From Coronation Carriages to Iconic Eurovision Outfits

Putting the ‘relations’ in Public Relations

Putting the ‘relations’ in Public Relations.

Four reasons why influencer marketing is starting to grow up

Recent PR Campaigns That Have Successfully Implemented Video Content

Event Sustainability — The Triple Bottom Line

PR Campaign Round Up – The Good and the Bad from April

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