ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Earlier in January, Mod Op acquired Context Creative, an international full-service creative agency known for data-driven strategies and design thinking in both B2B and B2C campaigns across various media channels. The company continues its strategic expansion into data, technology, and creative sectors.

Agency 156

Agency Communications B2C Creativity 156

The Hoffman Agency

FEBRUARY 8, 2024

The dark side of B2C: Why your customers deserve better data Jana Schubert, Associate Director, The Hoffman Agency The more a company depends on its end customers, the more it needs to invest in its own IT infrastructure. Employers should focus on the employee experience and create an inspiring work environment with space for self-expression.

B2C 73

B2C B2B Agency Trends 73

Prohibition

DECEMBER 1, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Kurt Gieger, Black Sheep, Barbour, Yorkshire Water, CEWE, Watches of Switzerland, The Light, Fentimans and many more. Proven communication skills to meet requirements of daily contact with client and internal departments and formal presentations.

B2C 133

B2C Healthcare Training Agency 133

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison B2C Internal 136

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. A concise background story, set of perks, and attractive presentation of the product’s value will resonate with target audiences.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. When Bizzabo learned that nearly two-thirds of all business event speakers on conference panels are male, sometimes pejoratively called “manels,” it decided to host an all-female event on International Women’s Day.

B2B 156

B2B How To Conference B2C 156

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 179

Survey Software B2B Pitching 179

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech.

B2B 156

B2B How To Privacy Retail 156

Prohibition

APRIL 9, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Yorkshire Water, CEWE, Watches of Switzerland, The Light, ENGIE and many more. Have great interpersonal skills both internally and external. Who we are looking for? Have excellent written communication skills. Send your CV to hireme@prohibitionpr.co.uk

B2C 100

B2C B2B Agency Training 100

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand.

How To 136

How To Leadership B2C Agency 136

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

Buzzstream

NOVEMBER 6, 2024

link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. Is this something that’s only specific B2C?

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. Claim your seat at this exclusive PRSA International event by registering for The Next Era of Media & Communications.

Marketing 120

Marketing Measurement B2C Internal 120

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). It has an internal style guide, which greatly differs from thought leadership, and often ends up being a completely different type of writing.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We regularly look at our own internal metrics to see what topics “pull” the most with our readers. Calenderize a content schedule – but be flexible. Once you know your target and have defined editorial guidelines, coming up with content ideas should be less challenging. This helps greatly in setting a content schedule.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Not surprisingly, the survey showed that key influencers in both B2B and B2C marketing have shifted from celebrities to newsworthy individuals and bloggers. The goal is better internal merchandising of results – leading to increased prioritizing of PR efforts. Use agency skills to identify important influencers.

Analytics 120

Analytics B2C B2B Survey 120

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Companies use LINE for mainly B2C communications.

Marketing 107

Marketing Newspapers Print Corporate 107

Contently - Strategy

NOVEMBER 14, 2018

If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) By the end of the series, we’ll tell you everything you need to know about building your brand, setting up effective internal processes, and proving the value of content marketing throughout your organization.

Leadership 106

Leadership Branding Brand How To 106

5W PR

APRIL 26, 2021

The momentum created will set a foundation for ongoing reminders throughout all of the company’s internal communications efforts. After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”. Remaining True to the Mission.

Corporate 88

Corporate Employee B2C Internal 88

Beyond PR

JANUARY 30, 2018

PR metrics, such as “potential reach” and “impressions” in isolation do not define the actual audience reached or provide any subsequent internal engagement with your organization. Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report. Plan, Execute and Evaluate PR Programs – In One Platform.

Measurement 75

Measurement How To B2C Infographics 75

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Struggling to make your B2B marketing ‘sexy’? For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy B2C 77

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

A dashboard that provides a single source of truth where you can easily see the results of your entire team, regardless of whether that team includes PR, social, digital, public affairs, events, internal communications or any combination you can come up with.

Measurement 52

Measurement Communications Public Affairs B2C 52

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process. Not defining your target audience. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

SEPTEMBER 10, 2019

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey. For B2B product companies, that reality has been much lower at 3.2%

Survey 105

Survey B2B Marketing Trade Shows 105

Waxing UnLyrical

DECEMBER 17, 2012

Ever since I met Lee at the 2008 PRSA International Conference, I’ve been blown away by not just how smart he is, but how kind and generous he is with his time and expertise. B2C communications. And, ideally, start to do it better and better. optimizing B2B v. how to keep prospects moving through the sales funnel.

Video 85

Video SEO Skype B2C 85

MaccaPR

OCTOBER 29, 2019

Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. They’re giving future customers insights into what experience they can expect by choosing Enterprise. It’s Not About the Channel.

Branding 90

Branding Brand Marketing Enterprise 90

Prohibition

MARCH 26, 2024

In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent.

Creativity 62

Creativity Social Media Facebook Instagram 62

Shift Communications

DECEMBER 6, 2022

Internal communications are key. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. Like most everything else in communications today, executive communications need to be multichannel.

Communications 78

Communications Leadership B2C LinkedIn 78

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? This refers to the external or internal links that are driving traffic to your content. Internal traffic sources tell you about which content pieces are effective enough to generate leads for other pages as well. Traffic Sources.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Prohibition

MARCH 11, 2022

International Women’s Day – Imagine campaign. On International Women’s Day this new poster campaign seeks to highlight unconscious gender bias. This campaign highlights how sometimes keeping things simple is really the most effective. We were really big fans of this one!

Social Media 71

Social Media B2C Viral Trends 71

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Beyond PR

APRIL 13, 2018

PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. This type of insightful communication is not available through free services like Google Alerts. State of The Art Audience Metrics.

Media 73

Media Google Print Measurement 73

Prohibition

JANUARY 29, 2024

Internal and external links Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation.

Blogging 62

Blogging SEO Engineering Mobile 62

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. However, my organic reach is significantly more international. You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories.

Twitter 60

Twitter How To Wireless Marketing 60