The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

APRIL 16, 2024

Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing.

B2B 182

B2B Study Marketing Education 182

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Stern + Associates

FEBRUARY 16, 2023

While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start. With a direct line of communication, email newsletters offer a unique way to engage and interact with readers.

B2C 118

B2C Leadership B2B Education 118

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

Agility PR Solutions

MARCH 25, 2019

New research analyzing the role of high-stakes leadership in today’s Post-B2B world—where the lines between B2B and B2C marketing are blurred, end-user and consumer audiences collide, and high expectations towards all brands are persistent—reveals that 8 in 10 business leaders would end a relationship with a partner based on the failure to address (..)

B2B 93

B2B B2C Branding Brand 93

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 187

Trends Video B2C Measurement 187

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. It always pays to include leadership in the onboarding process, of course, but one-on-one follow-ups may also be necessary.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Where is your company in its public relations planning for 2018? Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison B2C Internal 136

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Leverage leadership expertise. ” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prohibition

MAY 4, 2023

Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Leadership 62

Leadership Publicity Branding Brand 62

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement B2C 118

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

Sword and the Script

OCTOBER 31, 2023

of revenue: (click image for higher resolution) B2B product companies put their average marketing budget as a percentage of revenue at 7.9% – that’s about half of what their peers in B2C product companies spend. Overall, the survey puts the average marketing budget at 9.2%

B2B 167

B2B Survey Marketing B2C 167

ImPRessions - Crenshaw Communications

MARCH 22, 2017

At our company we create periodic thought leadership events for B2B clients that comprise journalists, authors, analysts, and experts to explore a burning issue for two hours. B2C companies still have more mature influencer marketing programs overall, but, we haven’t seen the full potential of influencer marketing for business brands.

B2B 136

B2B Branding Brand Marketing 136

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. TL; DR: LinkedIn marketing should unequivocally be a part of your social strategy, B2B or B2C. It’s a demand gen specialist’s dream. Use all its features to the fullest ability.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Find dynamic and interesting ways to display your thought leadership and draw traffic to your profile and website. A well-written white paper is effective no matter what kind of business you have, B2B or B2C. Have a differentiated point of view. . There’s no better way to stand out than developing a distinct point of view.

Branding 149

Branding Brand Healthcare B2C 149

Cision

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. Webinars are one of the most engaging, personable types of content.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 15, 2016

For example, a B2C organization may decide that social media engagement is the place to start; an e-commerce-based organization needs a UX-focused web presence, and a B2B firm (like Sodexo) might see media publishing, and in particular media publishing on key business capabilities/offers or thought-leadership.

Measurement 120

Measurement B2C Construction Analysis 120

5W PR

MARCH 24, 2022

That means companies should have a plan on how to best tell their story while taking thought leadership, market trends, and the target audience into account. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88

Communications Conversations

JUNE 14, 2018

As a communications professional, I’m looking for more comprehensive tools that will help me create content, manage and update customized media lists that are specific to my industry, monitor a variety of traditional and social media channels and create reports for my senior leadership.

Communications 83

Communications Public Affairs B2C B2B 83

Shift Communications

JUNE 24, 2016

Brand building advertising campaigns complement thought leadership and new product campaigns very well. Retargeting works for nearly any kind of business, from B2B to B2C to eCommerce, even to brick and mortar stores thanks to the Internet of Things. Retargeting: Building Awareness. Syndication: Transferring Trust.

Advertising 109

Advertising Advertising Strategy Publicity 109

Rock the Status Quo

DECEMBER 10, 2015

Do they have women leadership? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. I’d also take a closer look at the bank’s recent customer deals, to identify if there are customer or human interest story opportunities to work with that involve women.

Pitching 100

Pitching Real Estate Banking How To 100

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Infographics 52

Contently - Strategy

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). They painfully got buy-in across their org and learned about the business side of marketing. The epitome of this person is my friend Margaret Magnarelli.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

Content Marketing 82

Content Marketing Marketing Web SEO 82