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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. A B2C chief communications officer will function both as a mouthpiece for the company and an ear to the ground. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.

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Tech Advances That Are Impacting Content Marketing Trends

Contently - Strategy

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. In addition, parallel trends related to data privacy and the ongoing retirement of third-party cookies make it clear that businesses need more maturity in customer data and analytics.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

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Social Media Updates: Online Safety and the US Election

Prohibition

These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Starting this week, ‘teen accounts’ will be introduced across the UK, Canada and Australia.