ImPRessions - Crenshaw Communications

MARCH 4, 2021

Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. A reputation for being a great place to work, driven by PR as well as good word of mouth, is a priceless asset when it comes to recruiting the best. (I’m presuming the vast majority of coverage analyzed was positive.).

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram. News creates a market presence.

Company 120

Company Banking Education B2C 120

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences.

B2C 118

B2C Leadership B2B Education 118

ImPRessions - Crenshaw Communications

MAY 29, 2020

Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. They’re cognizant that irrelevant copy, or worse, inappropriate or dated emails, can turn off loyal customers and even have a negative brand reputation impact.

Marketing 156

Marketing B2C Retail Print 156

Contently - Strategy

JULY 27, 2021

In the B2C finserv report, the top 20 links brought in 2,614 shares. In B2C, there’s a serious need for content that can help people invest responsibility, given that crypto assets can be both lucrative and incredible volatile. They each averaged 10,073 social shares. Then go all-in on developing easily digestible lessons.

Branding 110

Branding Brand Banking B2C 110

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 138

B2B Branding Brand B2C 138

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Relevant content partnerships have a 1+1=3 kind of impact, aligning a brand with an expert’s own name and reputation for industry insight and practical knowledge. B2C companies still have more mature influencer marketing programs overall, but, we haven’t seen the full potential of influencer marketing for business brands.

B2B 136

B2B Branding Brand Marketing 136

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?

Survey 179

Survey Software B2B Pitching 179

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. Speak to others and help develop a clear short list of challenges, which can include anything from competition in the marketplace to overcoming a dated or muddled brand image. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation.

Tools 125

Tools Analytics Software B2C 125

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. For example, if your brand has a poor reputation, the main goal would be to change the way people talk.

Marketing 120

Marketing Measurement B2C Internal 120

Cision

DECEMBER 14, 2017

In the B2C space, influencers appear to be everywhere. So things like social media buzz and reputation of the influencer are important too,” he said. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

5W PR

MAY 6, 2022

PR can help the company get covered in reputed publications. Fintech products, from a B2C perspective, can seem complicated and intimidating. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic.

How To 88

How To B2C SEO Content Marketing 88

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

Mobile 105

Mobile Community System Social Media 105

Prohibition

AUGUST 28, 2024

When your press release is accepted onto a reputable newswire, it benefits from the trust and authority associated with top tier media outlets. This can significantly boost your brand’s reputation and influence. Being featured in established media outlets automatically lends credibility to a brand.

Tools 62

Tools B2C SEO Television 62

Prohibition

MAY 4, 2023

This can help build a strong reputation and gain the confidence and interest of potential clients and the media – supporting your business aims. This can lead to earned media opportunities, which help to raise brand awareness, elevate your brand’s authority and enhance its overall reputation.

Leadership 62

Leadership Publicity Branding Brand 62

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management.

Publicity 62

Publicity Branding Brand SEO 62

Prohibition

NOVEMBER 23, 2023

Avoid forced connections, just to ‘seem’ relevant – these can damage your brand’s reputation in a heartbeat. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

B2C 62

B2C Trends Banking Reputation 62

Prohibition

MARCH 24, 2022

Amongst the newest recruits is Claire Beaumont, who specialises in reputation management and has joined the team as PR Account Director. Cathy Skelton and Danielle Harrod, also join the Prohibition team.

B2C 62

B2C Creativity B2B Groups 62

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. The goal is to attract, inform and convert followers, influencers and like-minded business individuals, making them feel as though they can relate to your organization.

SEO 80

SEO Social Media Strategy Media 80

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Prohibition

NOVEMBER 29, 2023

By staying attuned to your audience’s evolving needs, you can demonstrate adaptability and responsiveness, strengthening your brand’s reputation as a trusted and forward-thinking entity. These small tips and tricks can go a long way in creating a long-standing relationship between you and customers.

B2C 62

B2C B2B Agency Reputation 62

Prohibition

MARCH 17, 2023

Monitor your brand’s reputation You can use your PR activity to ensure you are managing your brand’s image by regularly monitoring online mentions, media coverage and customer feedback. This will help give you a clear understanding of how your brand is perceived.

Publicity 62

Publicity Branding Brand How To 62

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. No clue what keywords you want to be found for?

Content Marketing 58

Content Marketing Marketing Branding Brand 58

Buzzstream

NOVEMBER 6, 2024

By focusing on content that boosts brand reputation, you can create a stronger, more sustainable PR and SEO impact over time. Is this something that’s only specific B2C? Um, in a B2C shoe space, their voice isn’t data. It’s just natural, big brand kind of stuff you generally see.

Digital PR 83

Digital PR SEO Data Report 83

Shift Communications

OCTOBER 12, 2015

In sales, especially in complex transactions (houses, mortgages, cars, high value B2B and B2C), the acronym BANT has been the gold standard of lead qualification ever since IBM introduced it into its sales processes decades ago. Ultimately, we generate audiences who are aware of what we have to offer and trust in our brands and reputation.

How To 60

How To Analytics B2C Google 60

Prohibition

APRIL 26, 2022

Influencers with large followings would be great for exposure, but if your values do not match it could damage your reputation and be unsuccessful. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. Get in touch with us today to find out more.

Social Media 62

Social Media Branding Brand Media 62

Prohibition

JANUARY 29, 2024

Internal and external links Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation.

Blogging 62

Blogging SEO Engineering Mobile 62

Prohibition

JANUARY 31, 2023

This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create insight-driven campaigns that help to achieve a business goals and objectives.

How To 62

How To Analysis Comparison B2C 62