Lauri Pehar Borsh

MARCH 1, 2024

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits.

Social Media 157

Social Media Strategy Media Digital PR 157

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. The social networks can be helpful for this. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

MAY 12, 2022

Brand engagement, including the volume of social media amplification and presence of a backlink. ? We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts.

Agency 310

Agency B2B B2C Pitching 310

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

Advertising 116

Advertising Advertising Social Media SMB 116

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! Brilliant campaign!

Social Media 118

Social Media Fashion Media Travel 118

PReview: A Blog by NewsVoir

SEPTEMBER 5, 2024

In today’s fast-paced digital landscape, leveraging media and social media influencers has become essential for businesses of all sizes. The key difference lies in the approach—B2B influencer engagements […] The post How to Effectively Engage with Social Media Influencers for B2B Brands?

B2B 78

B2B Social Media B2C Branding 78

Prohibition

JULY 19, 2022

It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris If you haven’t been following the social media saga that is Aldi’s Cuthbert the Caterpillar versus M&S’s legal team, then what HAVE you been doing!? Boris x Blackpool?? pic.twitter.com/dPZF63wHOV.

Social Media 110

Social Media Media B2C Creativity 110

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Because these tools tend to be reviews-focused, they are most appropriate for B2C companies with physical locations. And in an increasingly noisy world, we need to listen harder than ever.

Software 328

Software Customer Service Google Small Business 328

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In the eyes of the media, browsing press releases is no different than searching on Craigslist — people are very unlikely to click on a Craigslist ad that does not include a photo.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently.

Reputation 245

Reputation Airlines Automotive Software 245

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

Onclusive

AUGUST 22, 2019

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

Communications 199

Communications Marketing B2C Advertising 199

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. LinkedIn shares audience insight statistics LinkedIn has shared some interesting opportunities for B2C marketers in recent piece of research. Here’s all the latest you need to know.

Advertising 62

Advertising Advertising Social Media B2C 62

Melissa Agnes

AUGUST 18, 2014

Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert.

Mobile 194

Mobile Crisis B2C Web 194

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. But in the ideal world, the two work together and reinforce one another to reach business goals.

Branding 195

Branding Brand Marketing Advertising 195

The Hoffman Agency

FEBRUARY 8, 2024

The dark side of B2C: Why your customers deserve better data Jana Schubert, Associate Director, The Hoffman Agency The more a company depends on its end customers, the more it needs to invest in its own IT infrastructure. Ultimately, it should be the result that counts, not the location.

B2C 73

B2C B2B Agency Trends 73

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Lauri Pehar Borsh

MAY 13, 2024

In today’s hyper-connected world, social media has become more than just a platform for personal expression. CEOs who engage on social media can powerfully connect with stakeholders, shape brand narratives, and drive growth.

Social Media 78

Social Media Company Branding Brand 78

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Here we’ve taken a look at the latest updates.

Advertising 71

Advertising Advertising Social Media Media 71

Polaris

DECEMBER 15, 2014

I published so many blog posts over the last 30 days I simply didn’t have time to promote all of them on social media AND follow best practices by sharing the right mix of other people’s content. It’s also currently in 2nd place in terms of social media shares. Social media shares.

Blogging 156

Blogging B2C Social Media Facebook 156

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

AUGUST 7, 2024

As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates. AI takeover In an interview, Meta CEO Mark Zuckerberg declared that AI content will one day takeover our social feeds.

Reddit 62

Reddit Social Media Media Comparison 62

Cision

APRIL 14, 2015

They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. Social media correspondents. When it comes to social media correspondents, brands need more than someone with traditional reporting and writing skills. Know the skills.

B2C 120

B2C Social Media Resources Content Marketing 120

Prohibition

AUGUST 28, 2024

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. With the rise of TikTok Shop it was only time before other social media platforms hopped on the bandwagon and it seems that YouTube is the next platform to want a slice of the revenue.

YouTube 62

YouTube LinkedIn Social Media Video 62

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. There have also been some other updates this month – check out the latest here. This is a new text-based app set to rival Twitter.

Instagram 62

Instagram Social Media Media LinkedIn 62

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? What has worked historically across social media marketing will not work here! Look no further, check out our round-up below. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance.

Groups 62

Groups Instagram Social Media Facebook 62

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below!

Social Media 62

Social Media Media Instagram B2C 62

Cision

DECEMBER 5, 2017

Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Similarly, B2C marketers report similar success. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235