Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Branding 118

Branding Brand Video Social Media 118

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Rise of the social photobooth and video jukebox. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me?

Mobile 105

Mobile Community System Social Media 105

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Social Media. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts.

Branding 60

Branding Brand B2C B2B 60

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Branding 71

Branding Brand Marketing Fashion 71

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. The posters have been displayed throughout London and also across social media and have received an overwhelming response. The following video and drawing that went viral sums it up quite well.

Social Media 71

Social Media B2C Viral Trends 71

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. B2C Product 9.5%.

Mobile 60

Mobile Survey Marketing B2C 60

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Red Bull Red Bull’s social media strategy is certainly ‘out-there’ and unique to them. Oreo Oreo is a social media powerhouse, and was one the first food brands to successfully utilise TikTok, now boasting over 1.7

Video 62

Video Sports Branding Brand 62

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

PR in High Definition

JULY 28, 2022

As a successful B2C campaign, the Free Hugs Campaign has been going strong for nearly two decades. Fortunately, however, social media has become our biggest ally and can produce incredible traction if a campaign’s message is eye-catching, memorable, and simple to understand. Well bear (hug) with me and I’ll explain….

Branding 62

Branding Brand B2C Viral 62

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Wireless 62

Wireless Retail B2C Instagram 62

Beyond PR

DECEMBER 5, 2017

Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Similarly, B2C marketers report similar success. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Branding 48

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below. Get in contact today to find out how we could help you.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid!

Branding 62

Branding Brand Viral Fashion 62

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48