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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) Better yet, that awareness led to revenue. That’s quite the fairy tale, right?

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2018 Predictions: Consumer PR Edition

Shift Communications

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Integration.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Similarly, B2C marketers report similar success. Surveys & Research. The influx of technology and the data it yields makes everyone a researcher.

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How can brands benefit from TikTok influencers?

Prohibition

They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. Get in touch with us today to find out more.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

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