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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316
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Social Good: The Secret to Engaging Employees & Consumers

Cision

Get people to volunteer by making it an opportunity to have fun and give back to the community. If you’re working in the local community, share updates and photos. How is Mrs. MacGregor’s community garden coming along? Consider food banks situated in rural communities and northern climates. Get creative.

Employee 120
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5 Ways Your Company Can Make a Social Impact Today

PRSay

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. Photo credit: Svitlana ].

Company 157
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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Song: “Bigger Than the Whole Sky”) Inspire creativity. We are creators, storytellers and writers.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. Get Creative With WHO You Pitch. The PR community has growing dialog around the importance of a custom pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. That dreaded lull.

Pitching 100
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5 Things Everyone Should Know About Pinterest

Cision

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Businesses are doing creative stuff with Pinterest. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer.

Pinterest 120
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213