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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

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#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

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A Guide to Pride Without Pandering

PRSay

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future.

Employee 201
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What should your social media marketing focus on: Customer service or content?

Communications Conversations

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. They’d much prefer the one-way communication of pushing things out via social.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

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