Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. The important lesson here is that context matters in content marketing. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

Contently - Strategy

AUGUST 18, 2021

We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. It’s also much more trustworthy.

Study 142

Study Brand Branding B2B 142

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. However, you don’t necessarily need to break the bank. The American Academy of Orthopedic Surgeons tackled this strategy successfully with attention-grabbing back-to-school content.

Banking 62

Banking Retail B2B Writing 62

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.

Financial 52

Financial Content Marketing Marketing Banking 52

Sword and the Script

OCTOBER 21, 2014

The state of content marketing is – the gap between those that are good and those that haven’t started is widening. It’s a lost opportunity, for them, especially as we entering a period where we are bound to see some major disruption in the market in our lifetime where they are going to need a little trust and goodwill.

Social Media 125

Social Media Study Blogging Company 125

Contently - Strategy

OCTOBER 9, 2024

Take, for example, TD Bank. Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Key Findings.

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. I just did three or four today.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 44

Internal International YouTube Nonprofit 44

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Late November would be the time to pitch it!

Pitching 105

Pitching Viral Data Content Marketing 105

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 Krushan is a sales and marketing professional passionate about writing poems and anecdotes. It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences. Keep topics personal and relatable.

Financial 60

Financial Banking Content Marketing Writing 60

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 4) Share the content on social media (organic). 3) Surgically weave it into blog posts.

Media 121

Media B2B Groups Conference 121

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

JANUARY 22, 2019

1) Why did you write your book? >>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer. 3) Are there brands, or certain categories, that naturally find it easier to build relationships with customers (think a bank vs. CPG)? He’s my guest on the first Off Script Q&A of 2019.

Brand 88

Brand Branding Banking Consumer 88

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing). Free Images (.red)

Engineering 120

Engineering Creativity Google Community 120

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. I wrote about this fabulous piece of content marketing yesterday. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018.

Digg 60

Digg Social Media Banking Sports 60

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. And, when they do, it’s a signal that you did a great job writing your subject line. Jude’s Walk/Run. They’re like, ‘I love your headlines.

Pitching 126

Pitching How To Digital PR Data 126

Cision

SEPTEMBER 15, 2015

It’s too bad that there isn’t a test to filter out robotic writing from writing that draws us in. If you are doing a “ drip campaign ,” for example, the writing should be accessible and sufficiently interesting that the recipient welcomes the next email or social message. Avoid Twitter DMs.

Course 120

Course Twitter Examples Study 120

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. Google laughed all the way to the bank while I stared at my sales quota and felt sick to my stomach: 104 percent to target. We look for best practices.

Marketing 104

Marketing Google Newspapers Print 104

Beyond PR

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. It’s a pizza party, not a state dinner.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

OCTOBER 29, 2016

In a piece for the AMA, titled, Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments , he writes: “Daniel Rodriguez, vice president of marketing for Seismic, says misalignment between sales and marketing isn’t just a B-to-B problem, but there are two factors that exacerbate the problem.

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

SEPTEMBER 17, 2016

I really like that Nadya Khoja emphasizes relationships rather than pitching in her piece How to Build Relationships With Visual Content Marketing , which she wrote for Mention , a media monitoring service. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive.

Advertising 67

Advertising Advertising Print Study 67

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

Technology 14

Technology Company Software Marketing 14

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. Prizes don’t have to break the bank. This will teach volumes about how to better market to a specific audience. It is almost always going to be necessary to experiment with the messaging to get the best response.

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., If you write too much text, if you don’t get straight to the point you give them fake flattery and they just roll their eyes immediately. in the main navigation or footer areas).

Google 71

Google SEO Pitching Tools 71