ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. With remote work and fully digital programming becoming commonplace.

Trends 407

Trends Communications Employee Corporate 407

Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

JULY 13, 2016

Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MAY 11, 2020

An in-depth survey doesn’t have to break the bank, however. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well. Or a cybersecurity business could package existing data into a tip sheet around key threats to watch for in the year ahead.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

MAY 9, 2020

We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.

Communications 156

Communications Banking Financial Creativity 156

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Dig deeply.

Film 149

Film Real Estate Banking Financial 149

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. We’re creating, curating, consuming, and confronting a daily tsunami of information.

Data 0

Data Tools Technology Banking 0

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Click Here to Download The post How to create great images for your business that won’t break the bank appeared first on Public Relations Sydney.

Banking 85

Banking How To eBook Infographics 85

Cision

JUNE 8, 2015

Food pantries and banks always need help, but they’re often amply supplied with volunteers during Thanksgiving and Christmas. Consider food banks situated in rural communities and northern climates. Consider food banks situated in rural communities and northern climates. Get creative. Work outside holiday trends.

Employee 120

Employee Consumer Banking Local 120

Buzzstream

JANUARY 16, 2025

Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

PR for Anyone

APRIL 28, 2024

Creative Organization for Every Room Dollar Store Pegboard for Kids’ Crafts Keep kids’ crafts tidy and accessible with this versatile dollar store pegboard. Whether hung on the wall or nestled in a cabinet drawer, this handy tool ensures that art supplies remain within easy reach whenever creativity strikes.

Creativity 130

Creativity Local Banking Tools 130

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. The investment bank had 96 of the top 100 B2B pieces of content in our analysis. For instance, the online bank Ally quickly analyzed how vaccine trial updates were affecting S&P 500 growth.

Financial 129

Financial Banking How To Marketing 129

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Get Creative With WHO You Pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Can I do a story on the impact of technology on banking cyber security? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today many agencies offer creative services for distributing content, and most have adopted the PESO model , for Paid, Earned, Shared, and Owned content that work together to drive brand visibility and consumer engagement.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp. Custom Ink.

Company 158

Company Nonprofit Apparel Banking 158

Beyond PR

SEPTEMBER 2, 2016

To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank. And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. What if there was a way to stay ahead of the game without a mega budget?

Banking 62

Banking Retail B2B Writing 62

Cision

AUGUST 17, 2015

Businesses are doing creative stuff with Pinterest. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer. Another bank, Wells Fargo is also active with Pinterest noting that there is great synergy between pinned topics and topics that banks want to discuss. What business is it? Conclusion.

Pinterest 120

Pinterest Banking Mobile Trends 120

PRSay

APRIL 18, 2024

Song: “Bigger Than the Whole Sky”) Inspire creativity. From giving $100,000 bonuses to truck drivers who made her Eras tour possible to donating to food banks in the cities where she toured, Swift sets an example for us all by doing well and doing good. Tragedies occur and crises happen.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Flexible, evenly weighted partnerships expand the bounds of so many elements of PR campaigns, and these collaborations tend to have exponential returns on investment. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

Wadds Inc.

JUNE 28, 2024

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. Creative ideas and authentic storytelling are used as a means of engagement. Innovative and creative ideas Creativity and innovation distinguish high-performing campaigns.

Analysis 80

Analysis Banking Storytelling Transportation 80

Stern + Associates

OCTOBER 26, 2023

He is relied upon by Fortune 500 and Global 1000 companies, including AWS, US Bank, EY, Deloitte and Anglo American, for his scalable cross-functional plans that leverage existing infrastructure and operationalize ethics practices. Operationalizing data and AI ethics is not an easy task,” Blackman admits.

Ethics 133

Ethics Privacy Technology Government 133

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. A good onboarding will also lead to early tangible results, which are like money in the bank for later in the partnership. So, how do we ensure we’re keeping our clients happy? Then dig deeper.

Agency 182

Agency Banking Internal International 182

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Once again, strive to provide an original slant, package the information creatively and be sure to offer up an expert for media to interview in conjunction with the advice.

Pitching 136

Pitching Print Survey Local 136

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round. I always thought I’d be…an attorney like my father.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Get creative with compliance.

Financial 108

Financial Industry Report Insurance 108

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Cision

JULY 24, 2015

To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Image: Vodafone Germany ( Creative Commons ). Mobile transactions could speed up the check-out process. Want even more insights about mobile payment and more? Click here for our free white paper now!

Mobile 120

Mobile Financial Retail Technology 120

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. The first step to not breaking the bank is understanding what factors go into making a media tour. These tours aren’t just efficient, though. There are very few limits to what we can accomplish.”.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you.

Analytics 160

Analytics Television Banking Data 160

Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PR for Anyone

MAY 26, 2024

Whether you’re planning a high school or college graduation party, there’s no need to break the bank. With a little creativity and some budget-friendly tips, you can throw a memorable bash. Creative Gift Box A DIY gift box for cards is a great addition. Let’s dive in!

Banking 130

Banking Writing Creativity YouTube 130