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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Our work will be bifurcated.

Trends 407
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316
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How Digital PR Agency Tank Uses Internal Data for Winning Digital PR

Buzzstream

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. BuzzStream frees up our digital PR team so they can be more creative.

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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

An in-depth survey doesn’t have to break the bank, however. Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. The post Fresh Data: The PR Answer To No News appeared first on Crenshaw Communications.

Data 234
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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S. With 5,000 U.S.

Agency 223
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Behind the Headlines With Kathy Walsh

Cision

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round. I always thought I’d be…an attorney like my father.

Nonprofit 227
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What’s Needed for a Successful Satellite Media Tour

Cision

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. The first step to not breaking the bank is understanding what factors go into making a media tour. An internal or external subject matter expert who specializes in your tour’s topic.

Media 120