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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 105
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316
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Social Good: The Secret to Engaging Employees & Consumers

Cision

It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. If you’re working in the local community, share updates and photos. Get creative.

Employee 120
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5 Ways Your Company Can Make a Social Impact Today

PRSay

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp. YouGiveGoods.

Company 158
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Mastering Organization: Budget-Friendly Tips

PR for Anyone

I went to my local Dollar Store to see what I could find. Creative Organization for Every Room Dollar Store Pegboard for Kids’ Crafts Keep kids’ crafts tidy and accessible with this versatile dollar store pegboard. Achieving organization doesn’t have to break the bank. However, fear not, because help is here!

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Get Creative With WHO You Pitch. Can I do a story on the impact of technology on banking cyber security?

Pitching 100
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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. CSR-results stories work well here, as do tales of local do-goodery. ” (PNC Bank does this every year!) ” (PNC Bank does this every year!)

Pitching 136