Remove Banking Remove Creativity Remove Viral
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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62
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Behind the Headlines With Kathy Walsh

Cision

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? If I won the lottery, I’d…buy a house in the Outer Banks.

Nonprofit 227
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How Embryo Used BuzzStream For 70 Pieces of Coverage

Buzzstream

Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns. Alternatively, make the most of blog content and adapt it into press-friendly formats.

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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Branding 133
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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.