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When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.
Being strategic and proactive – Desjardins Bank gives you food for thought. Check out our infographic to find out what to do to protect your mobile device … and your identity! Check out our infographic to find out what to do to protect your mobile device … and your identity!”
Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Or maybe you’re simply trying to retain your existing customer base.
These websites contain millions of images ranging from animals, food and drinks, to people and infographics. Click Here to Download The post How to create great images for your business that won’t break the bank appeared first on Public Relations Sydney.
Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A proactive PR effort is like reputation money in the bank; it can help businesses manage potentially damaging news or issues by building good will.
Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.
Infographic: Millennials and Social Commerce. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. For example: 13 Statistics from an Inc. 500 Social Media Study.
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Create social videos and infographics.
For example, a quick Google search may reveal that many banks may offer stories on ETF investing strategies. Repurpose existing content by updating outdated information, turning blog posts into infographics or videos, compiling related articles into an eBook, or breaking down comprehensive guides into smaller, digestible pieces.
Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Use a wire service that allows you to add multimedia without breaking the bank. Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction.
PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer. Checklists.
Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. ” (PNC Bank does this every year!) Try to surround a client submission with other non-competing products or services. Predictions are a perennial.
“Showing the human side of our executives is something we do often to share less about their corporate side and more about getting to know them as people inside and outside of the work environment,” said Amy Purcell, corporate storyteller for Fifth Third Bank. The second way to make numbers more relatable is to display them as infographics.
Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Use a wire service that allows you to add multimedia without breaking the bank. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts. See this Cheat Sheet.)
Take, for example, TD Bank. Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Here are some LinkedIn content ideas for businesses to get you started.
For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. Infographics.
Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.
For Brown Brothers Harriman , the oldest private bank in America, tapping into the high-net-worth female market wasn’t just a stride towards gender equality in wealth management—it was about seizing an overlooked opportunity. Royal Bank of Canada had an answer: Get everyone involved. infographic.
Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.
Let’s say we took on a client that was a blood bank. Maybe let’s say it was a blood bank client. The really interesting story from a blood bank because blood and Halloween work together off the top of my head, or maybe we say, Hey, we’ve got this blood bank. We know Halloween’s coming up.
“In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. Client retention. Financial avengers.
We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.
And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. A boutique agency provides access to creative senior talent that won’t break the bank. . 3) The Best Pitch is no Pitch.
A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Images drive engagement with social media and content marketing.
Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.
We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. Sadly, I don’t think my video about infographics pitching will hold up anymore. Sometimes a little longer than that across all content. Now, we do almost everything as a secondary thing. Vince: Yeah.
User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”
There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand.
Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Sometimes, it just takes a little community spirit.
Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. The list goes on. December 2018: 20 Insightful PR and Marketing Predictions for 2018.
By leveraging data-driven insights, financial institutions can provide targeted content and recommendations, such as investment strategies or banking solutions, which resonate with the unique circumstances of each client. Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information.
It’s impossible not to agree with the former Governor of the Bank of England, Melvyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.
It’s impossible not to agree with the former Governor of the Bank of England, Mervyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.
It’s impossible not to agree with the former Governor of the Bank of England, Mervyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.
YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Both offerings appear to have become less of a standalone requirement. Methodology.
Bylined Bloggers Suggest You Have a Broad Bank of Talent. What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.
If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Most of their infographics only cost 1 credit, which is $345. (It This is what a UK journalists inbox looks like after the Bank of England increased interest rates: Its total overload!
Travel Association , the World Bank , the United States Census Bureau , and others. Providing good data is one thing, but adding a unique and easy-to-follow infographic is a great way to make your listicle stand out even more, and they did a great job at this in its overview of the best and worst airports in the world.
Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention. PR professionals can take advantage of any and every opportunity in a smart and creative way through pitching, social media and fun visual elements like video and infographics. Want to see our other innovators?
Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. If you’re explaining why your brand offers the best product or service in the game, you need to put that claim in context.
I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people.
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