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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215
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Use a Content Strategy Template To Scale Up Quickly

Contently - Strategy

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Or maybe you’re simply trying to retain your existing customer base.

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How A Solid PR Strategy Can Recession-Proof A Business

ImPRessions - Crenshaw Communications

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193
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5 Digital PR Tips to Boost Your Business

The Proactive Report

GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Distribute your content wisely : You need to maximize owned, earned, paid and social media.

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How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

Do a deep dive into what your competitors are producing and track it all in an Excel spreadsheet, or use a tool such as Sprout Social to gather your data. For example, a quick Google search may reveal that many banks may offer stories on ETF investing strategies. earned channels (media coverage, guest blogging, sharing on social, etc.),

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5 Things Everyone Should Know About Pinterest

Cision

.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Get your free white paper today! Checklists. Conclusion.

Pinterest 120