Banking Local Viral 
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
Mindful Marketing
MARCH 21, 2020
Although less extreme than those of the Colvin brothers, these tactics also seem “Mindless”: Groupon : specials on Swedish massage, axe throwing, ice skating, and even “group bowling” Local Flavor : offers on experiences such as billiards, salt room, and climbing walls Bed Bath & Beyond : promotional copy reading, “Put (..)
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PRSay
OCTOBER 25, 2017
“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are.
Buzzstream
OCTOBER 17, 2018
I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready. This resulted in a total of 70 dofollow links and 126 total pickups—all on a time crunch.
Buzzstream
AUGUST 28, 2019
This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Census; and the Federal Reserve’s Survey on Debt. How did a trending topic explode on Twitter?
Beyond PR
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
Waxing UnLyrical
DECEMBER 9, 2010
In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Does our video have the makings of a viral video?
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