Banking Local Viral 
Buzzstream
JANUARY 15, 2025
This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
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Mindful Marketing
MARCH 21, 2020
Although less extreme than those of the Colvin brothers, these tactics also seem “Mindless”: Groupon : specials on Swedish massage, axe throwing, ice skating, and even “group bowling” Local Flavor : offers on experiences such as billiards, salt room, and climbing walls Bed Bath & Beyond : promotional copy reading, “Put (..)
Polaris
FEBRUARY 16, 2015
A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.
PRSay
OCTOBER 25, 2017
“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are.
Buzzstream
OCTOBER 17, 2018
I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready. This resulted in a total of 70 dofollow links and 126 total pickups—all on a time crunch.
Buzzstream
FEBRUARY 12, 2025
We know we can see huge, significant improvements just because, especially a lot of like local service businesses and stuff that they’ve got great businesses. Obviously the dream is to come up with something that could go viral. Let’s say we took on a client that was a blood bank. With relevancy. And apparently like.
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